Understanding the Law of Cause Marketing and Commercial Co-Ventures

April 30, 2019
Seaport Hotel & World Trade Center, The Harborview Ballroom

200 Seaport Boulevard, Boston, Massachusetts 02210 United States of America

"You buy this; we'll donate that." A pitch that is highly marketed to encourage consumers to buy their products. During ACC's "Understanding the Law of Cause Marketing and Commercial Co-Ventures," Verrill Dana promotions law attorney Rob Laplaca will walk attendees through cause marketing and commercial co-venture requirements for both brands and charities. Rob will also discuss lessons to be learned from national promotional campaigns, with other examples, and address the legal and practical issues that arise for brands that want to make a difference. Liz Cox, Managing Attorney at Hasbro, Inc., will also be joining Rob. Structured as a mock client interview, Liz will ask pressing questions to dive deeper into these topics and help you apply what you've learned to your own brand.

For more information, visit the ACC event page here.

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