Resources
Events

Understanding the Law of Cause Marketing and Commercial Co-Ventures

April 30, 2019
Seaport Hotel & World Trade Center, The Harborview Ballroom

200 Seaport Boulevard, Boston, Massachusetts 02210 United States of America

"You buy this; we'll donate that." A pitch that is highly marketed to encourage consumers to buy their products. During ACC's "Understanding the Law of Cause Marketing and Commercial Co-Ventures," Verrill Dana promotions law attorney Rob Laplaca will walk attendees through cause marketing and commercial co-venture requirements for both brands and charities. Rob will also discuss lessons to be learned from national promotional campaigns, with other examples, and address the legal and practical issues that arise for brands that want to make a difference. Liz Cox, Managing Attorney at Hasbro, Inc., will also be joining Rob. Structured as a mock client interview, Liz will ask pressing questions to dive deeper into these topics and help you apply what you've learned to your own brand.

For more information, visit the ACC event page here.

Firm Highlights

Blog

Financial Institutions . . . In the News

The July 2020 U.S. Foreclosure Market Report was released. ( DS News 8.27.2020) Federal Chairman Jerome Powell shows a plan to bolster the economy for the long-term. ( The Hill 8.26.2020) A May report...

Matter

2017 Emera Distribution Rate Case

Verrill represented Emera in its 2017 distribution rate case before the Maine PUC, which included: defeating Staff's proposed reduction to allowed return on equity for "management inefficiency;" approval of new expenditures, such as an...

News

Michael K. Fee to Lead Verrill’s Nationally-Recognized Health Care and Life Sciences Practice Amidst Recent Changes

(August 31, 2020) – Verrill is pleased to announce Michael K. Fee as the new leader of Verrill’s nationally-recognized Health Care & Life Sciences Group. The Group has a long history of representing a...

Blog

Action Item & FAQ: New Maine Paid Leave Rules Address Business Concerns

On January 1, 2021, LD 369, An Act Authorizing Earned Employee Leave takes effect for Maine employers. Passed by the Legislature in 2019, Maine employers have been patiently waiting for clarification as to the...

Matter

Management Audit

Verrill represented Emera in its 2016 distribution rate case before the Maine PUC. The case involved issues relating to significant new capital investments, including Emera's new customer information system and a controversial substation investment...

Publication/Podcast

Zoom ADR: Best Practices for Virtually Every Virtual ADR Event

As the post-COVID-19 “new normal” comes into focus, it is unlikely that civil jury trials will happen in many jurisdictions until at least the spring of 2021. For family law matters, cases involving children...

News

Verrill Partner Recognized as a Leading U.S. Bankruptcy and Restructuring Lawyer

(August 25, 2020) – Verrill partner Roger A. Clement, Jr. was recognized in the inaugural 2020 Lawdragon 500 Leading U.S. Bankruptcy and Restructuring Lawyers for excellence in his practice. Lawdragon introduced the first edition...

Event

Employee Non-Competition and Non-Solicitation Restrictions: Traps for the Unwary

On Tuesday, October 6, employment and labor attorneys Tawny Alvarez and Scott Connolly will be presenting with The Middlesex Corporation Vice President and General Counsel Joshua Wernig for Verrill and ACC Northeast's program, Employee...

Publication/Podcast

Domestic Discovery for Foreign Arbitrations? Location, Location, Location!

International transactions can generate international disputes. A party to a lawsuit in one country may believe that a non-party in another country has information that could be put to good use in the case...

Blog

Allocation of Medical Loss Ratio Rebates and Premium Refunds

One consequence of the current COVID-19 crisis for group health plans has been the significant reduction in employee preventive care and elective medical procedures as people shelter in place and socially distance. When group...