Jim works with firm leadership to manage all aspects of the firm’s operations, with the goal of achieving operational excellence, enhancing client service, and supporting professional staff development and engagement. Jim plays a critical role in leading the implementation of the firm’s strategic plan and overseeing the senior leadership team.

Jim has significant experience as a member of the C-Suite at several prominent international law firms over the past two decades. In these roles, he primarily has focused on client service, client relationships, and business development, all crucial elements of driving success at Verrill today.

Jim was Founder and President of The Law Firm Development Group, Inc., where he provided over 100 law firms with strategic planning advice, and training in the areas of leadership, client service and client development. Most importantly, perhaps, Jim has conducted over 250 in-person client interviews to determine client satisfaction and perceived value.

Prior to his career in law firm management, Jim was a practicing lawyer, VP of Marketing and General Counsel of Senior Tour Players, Inc., and Senior VP of Sponsorship and Affiliate Relations at Major League Baseball Advanced Media.

Jim is the author of several books, including The Essential Little Book of Service Excellence, The Law Firm Marketer’s Guide to Survival, and The Essential Little Book of Great Lawyering. He is also the co-editor and contributing author to The Lawyer’s Guide to Marketing Your Practice (published by the American Bar Association). Jim has been a frequent speaker at both national and international conferences on a wide range of topics, including the importance of innovation for law firms – particularly innovation that improves the client experience. Jim also has completed Advanced Leadership Programs at The Harvard Law School and the Kellogg School of Management.


  • Emory University School of Law  (J.D.)
  • Harvard College  (B.A., cum laude)


  • Hall of Fame, Legal Marketing Association
  • Fellow, College of Law Practice Management

Firm Highlights


Annual Update: Part 1 - 2022 Legal Year in Review (2nd Session)


Elections and Constitutional Law: Successfully Challenged Certification of Initiative Petition

In a victory for consumers and the ride-hailing public, the Massachusetts Supreme Judicial Court recently barred the Secretary of State from placing on the November ballot initiative petitions proposed by companies such as Uber...


Maine Street Solutions Welcomes Peter Gore as Senior Governmental Relations Specialist

AUGUSTA, Maine – Maine Street Solutions is pleased to welcome Peter Gore as a Senior Government Relations Specialist. Gore brings nearly three decades of extensive experience in government relations, conflict resolution, grassroots and nonprofit...


Pension-Linked Emergency Savings Accounts: Something Old, Something New, Something Borrowed, Something Forthcoming

Following the initial flurry of publications summarizing the retirement plan enhancements under the SECURE 2.0 Act of 2022 (“SECURE 2.0”), this post takes a deeper dive into one of those enhancements: the optional “pension-linked...


HR Power Hour with Chuck Mollor


December Annual Update: End of Year Tips for Employers: Compliance & Beyond


Advised Fortune 500 Company on Group Health and Welfare Benefit Plans

We were engaged by a Fortune 500 manufacturing company to provide legal and compliance services regarding its group health and welfare benefit plans. During the course of our representation, we have advised the company...


Verrill Welcomes Two Highly Esteemed Attorneys to the Firm’s Private Clients & Fiduciary Services Group


2023 Estate Planning Update

This alert from Verrill’s Private Clients & Fiduciary Services Group highlights the latest changes to the income tax and transfer tax landscape. The alert addresses the SECURE ACT 2.0, federal and state transfer tax...


Verrill's Jim Cohen To Speak on Past and Future of Maine’s Electric Grid at 2023 Winter Bar Conference

Verrill partner Jim Cohen will be presenting at the Maine State Bar Association’s Winter Bar Conference 2023, on Friday, January 27, in Portland. Cohen’s presentation, The Past and Future of Maine’s Electric Grid...

Contact Verrill at (855) 307 0700