Jim works with firm leadership to manage all aspects of the firm’s operations, with the goal of achieving operational excellence, enhancing client service, and supporting professional staff development and engagement. Jim plays a critical role in leading the implementation of the firm’s strategic plan and overseeing the senior leadership team.

Jim has significant experience as a member of the C-Suite at several prominent international law firms over the past two decades. In these roles, he primarily has focused on client service, client relationships, and business development, all crucial elements of driving success at Verrill today.

Jim was Founder and President of The Law Firm Development Group, Inc., where he provided over 100 law firms with strategic planning advice, and training in the areas of leadership, client service and client development. Most importantly, perhaps, Jim has conducted over 250 in-person client interviews to determine client satisfaction and perceived value.

Prior to his career in law firm management, Jim was a practicing lawyer, VP of Marketing and General Counsel of Senior Tour Players, Inc., and Senior VP of Sponsorship and Affiliate Relations at Major League Baseball Advanced Media.

Jim is the author of several books, including The Essential Little Book of Service Excellence, The Law Firm Marketer’s Guide to Survival, and The Essential Little Book of Great Lawyering. He is also the co-editor and contributing author to The Lawyer’s Guide to Marketing Your Practice (published by the American Bar Association). Jim has been a frequent speaker at both national and international conferences on a wide range of topics, including the importance of innovation for law firms – particularly innovation that improves the client experience. Jim also has completed Advanced Leadership Programs at The Harvard Law School and the Kellogg School of Management.


  • Emory University School of Law  (J.D.)
  • Harvard College  (B.A., cum laude)


  • Hall of Fame, Legal Marketing Association
  • Fellow, College of Law Practice Management

Firm Highlights


Maine PUC Amends Small Generator Interconnection Procedures Rules (Chapter 324)

On November 3, 2023, the Maine Public Utilities Commission (the “Commission”) issued an Order adopting amendments to its Small Generator Interconnection Procedures Rule (Chapter 324). Background. Chapter 324 was last amended on December 21...


Corporate Transparency Act—Considerations Affecting Entities That Are Exempt or Excluded from Reporting Company Status

The Corporate Transparency Act ( CTA ) takes effect starting January 1, 2024. The Act is administered by FinCEN , a bureau of U.S. Treasury charged with combatting money laundering and other financial crimes...


Annual Employment Law Update

More details coming soon!


Successful Representation of Insurer before U.S. District Court for the District of Maine

Verrill successfully represented an insurer before the U.S. District Court for the District of Maine in an insurance coverage matter alleging that the insurer improperly denied a defense and indemnification to a landlord under...


Expanded 2024 Maine Diversity Summer Associate Program Now Accepting Applications


Use of Retirement Plan Forfeitures: The IRS Proposed Regulations, Recent Litigation, and the DOL’s Position

In five recently filed class action lawsuits, [1] 401(k) plan participants allege that plan fiduciaries violated ERISA by using plan forfeitures to offset employer contributions instead of paying plan expenses. The use of forfeitures...


Verrill Recognized Nationally for Health Care, Land Use and Zoning, Commercial Litigation, Real Estate, and Trust & Estates by Best Lawyers®


HIPAA Privacy Rule Changes: Just in time for the New Year?

In 2021, the Department of Health and Human Services (HHS) proposed changes to the Privacy Rule under the Health Insurance Portability and Accessibility Act of 1996 (HIPAA) that would significantly alter the current regulations...


Elections and Constitutional Law: Successfully Challenged Certification of Initiative Petition

In a victory for consumers and the ride-hailing public, the Massachusetts Supreme Judicial Court recently barred the Secretary of State from placing on the November ballot initiative petitions proposed by companies such as Uber...


Determining Whether Your Entity is a Reporting Company: Selected Issues

Under the Corporate Transparency Act ( CTA ), more than 30 million “ Reporting Companies ” will need to register with FinCEN (a bureau of U.S. Treasury Department) and file Beneficial Ownership Information...

Contact Verrill at (855) 307 0700