Lawyers on Tap

A blog from the attorneys of Verrill

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Category: Intellectual Property

Are We Saying Goodbye to the Beer Babe?

The #MeToo movement has produced constant headlines and has helped positively change corporate culture. Is it possible for its breadth to include beer ads? Sexist beer ads have traditionally been the norm. Give a scantily clad gal a beer bottle, have her hold it to the camera, give a...
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Out of the (Maine Beer) Box: Standing Out in a Global Marketplace

After traveling to Iceland with more than a dozen of Maine's brewers to greet the Maine Beer Box at the Bjorfestival in Reykijavik, Verrill Dana Attorney Tawny Alvarez reflected on the importance of standing out in a global marketplace in an article for the Craft Brand & Marketing Magazine...
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Tips on Tap for Breweries on the Journey from Passion to Profit

As the number of craft breweries across the country continues to grow, Verrill Dana's Breweries, Distilleries & Wineries Group presents Tap Tips Podcast Miniseries to help brewers on the journey from passion to profit. The miniseries contains eight episodes to assist up-and-coming brewmasters and brewery owners to think critically...
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Labels – It’s Not just the TTB that’s watching

As purveyors of beverages containing alcohol, most craft brewers, distillers and wineries are aware of the Alcohol and Tobacco Tax And Trade Bureau ("TTB") rules for labels, and the sometimes onerous task involved in getting those labels approved. To avoid extra expenses and delays, those who are not aware...
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Build, Protect & Grow Your Brand

With the craft beer industry continuing to gain momentum, it becomes increasingly more difficult to come up with creative and unique beer and brewery names, as well as to ensure your recipes, people and logos remain your own. In an article for Craft Brewing Business , Verrill Dana attorney...
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Nuts and Bolts of Registering Your Brewery Name

We have previously covered the process for developing your brewery/distillery/winery's name , including the essential step of clearance. Once you have found and cleared the perfect name, the next step is to protect it. The best way to protect your name is by registering it as a trademark with...
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Selecting Your Company's Name

Like anyone who has ever been a child 1 , I always wanted to have a cool nickname. Unfortunately, according to the unwritten rules of coolness, you can never give yourself a nickname. Luckily those interested in starting an alcoholic beverage business of your own, one of the key...
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Deceptive Marketing Lawsuits Against Alcoholic Beverage Industry on the Rise

The number of lawsuits against alcoholic beverage manufacturers for alleged deceptive marketing grew again this past December, with both Guinness and Foster's Beer facing new lawsuits in federal court. In Massachusetts, a consumer filed suit against Guinness alleging that the company improperly advertised that "all Extra Stout sold in...
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