Category: Promotions
Dilly! Dilly! Is Giving Away Free Beer so Silly?
Every beer drinking football fan in Cleveland knows by now that there will be magic beer fridges stationed throughout Cleveland that will miraculously open to produce bottles of free Bud Light if the football gods see fit to allow the Browns to win a football game this year. At...
Cause Marketing For Craft Brewers (You Can Do Good, But Don't Let Your Promotion Go Bad)
“Buy our beer and we’ll donate $1 to charity.” The ultimate “doing well by doing good.” Many large beer brands see the marketing advantage of asking consumers to buy their product in return for the brand's donation to charity. For example, since 2011, Corona has donated a portion of...
Take That Down: Recent Lawsuit on Negative Reviews
“Beer: The cause and solution to all of life’s problems.” Mr. Homer J. Simpson would love the recent case of a Massachusetts craft beer company that has been trying in federal court to get the employment website Glassdoor to turn the taps off and take down negative reviews about...
A Guy Unexpectedly Walks into a TSA Bag Inspection: Don’t Let TSA Snag your Swag and Other Promotions Gone Awry
With the increasing popularity of beer tourism and the statistics on brand loyalty (or lack thereof) among craft beer lovers, breweries may be looking for ways to promote their brand and keep their brewery’s name on the lips of consumers. Some have started loyalty programs , while others find...
Opening Day Edition: Beer Advertising and Sports
Today (March 29) is baseball’s opening day and beer and baseball are in the news. The New York Yankees appear to be in trouble for their new “ Pinstripe Pilsner ” which has an image of your favorite Yankee player in the foam. But those of you wanting to take...
Are We Saying Goodbye to the Beer Babe?
The #MeToo movement has produced constant headlines and has helped positively change corporate culture. Is it possible for its breadth to include beer ads? Sexist beer ads have traditionally been the norm. Give a scantily clad gal a beer bottle, have her hold it to the camera, give a...
Social Media is an (age) gated community
Few brewers would dream of serving someone in their brewery or tasting room without checking an ID to ensure that all the craft beer lovers in the room are of legal drinking age. When it comes to their virtual breweries and tasting rooms, however, there appears to be a...
Brewers Association Marketing and Advertising Code Update: A beer by any other name doth taste as hoppy
Coming up with the recipe for your new brew is only half the battle, you also have to come up with a creative name and label. While we’ve discussed protecting your brand through trademarks in previous posts, brewers should also be aware of the revised Brewers Association Marketing and...
Hey That’s Me Drinking That Beer! UGC Rights at Issue in Beer/Photo Lawsuit
Kayla Kraft (no known relation to the cheese people) found herself on a Natural Light coaster with a fake handlebar mustache drinking a beer under the heading “Every Natty Has a Story.” She apparently didn’t like that story and just sued Anheuser-Busch , the makers of Natural Light beer...
Deceptive Marketing Lawsuits Against Alcoholic Beverage Industry on the Rise
The number of lawsuits against alcoholic beverage manufacturers for alleged deceptive marketing grew again this past December, with both Guinness and Foster’s Beer facing new lawsuits in federal court. In Massachusetts, a consumer filed suit against Guinness alleging that the company improperly advertised that “all Extra Stout sold in...