Attorney Rob Laplaca Quoted on Promotional Bud Light Give Away
Attorney Rob Laplaca is quoted in a Craft Brewing Business article entitled "How is This Legal? Bud Light to Give Away Beer from Promotional Fridges When the Cleveland Browns Win," providing his thoughts on giving away free beer as a promotional tactic. The Craft Brewing Business article reports on a collaboration between Bud Light and the Cleveland Browns to have "Victory Fridges," promoting the Cleveland Browns and containing Bud Light beer, installed in bars across Cleveland. People are asking, "how is this legal?" Rob was quoted, "Generally giving away beer as a prize or as part of a promotion is not allowed in most states. The laws regarding beer and promotions can be very confusing and interpretations can vary. It's always possible that making a few tweaks can turn a potentially illegal promotion into a legal one."