Cause Marketing Regulations 101: An Interview with Rob Laplaca
Global Giving published an article of an interview with attorney Rob Laplaca where he speaks to the effects of recent cause marketing trends on promotions of companies who want to donate a portion of their sales to charity. Regulators are placing more requirements on these companies and Rob shares the big picture. He discusses how compliant companies are with following regulations, best practices for companies and their nonprofit partners, and regularly changing regulations of marketing.
To read the full article, visit the Global Giving website here.