Thinking (In and) Out of the Box

September 1, 2017 Published Works

Tawny Alvarez authored an article published in Craft Brand and Marketing entitled "Thinking (In and) Out of the Box." The article discussed innovative strategies craft beer companies can implement to stand out from the competition. In an increasingly crowded craft beer marketplace, Tawny wrote that craft beer companies could establish greater brand dominance and recognition by catering to untapped locations.

The article referenced the Maine Beer Box event in Reykjavik, Iceland, organized by the Maine Brewers Guild and co-sponsored by Verrill Dana this past June, as an example of an innovative campaign to promote beer brands in underserved markets.

Read "Thinking (In and) Out of the Box" from Craft Brand and Marketing.

Firm Highlights

Matter

Discrimination Defense

We successfully defended a large aviation ground handling service company against claims of violation of the ADA and the FMLA—garnering summary judgment in their favor.

Blog

This Week's Show: Change Leadership

On Saturday, June 5, Tawny interviewed Mary Axelsen, WeMaax Consulting Founder & CEO, for this segment of HR Power Hour. For this episode, Tawny and Mary discuss CARE Change Framework and the work that...

Blog

Massachusetts COVID-19 Emergency Paid Sick Leave Forms

As many readers know, on May 28, 2021, An Act Providing for Massachusetts COVID-19 Emergency Paid Sick Leave was passed. The Act creates a fund for the Commonwealth to reimburse eligible employers who provide...

Publication/Podcast

Portland Maine Business Podcast with Tawny Alvarez

On this week's Portland Maine Business Podcast , a podcast with Shelby Turcotte of Shelby Trained, he interviews employment and labor attorney Tawny Alvarez who shares stories that contributed to shaping her as a...

Matter

Discrimination Defense

We successfully defended a regional hotel chain against administrative claims of ADA and MHRA disability discrimination.

Publication/Podcast

Employers Required to Give Free COBRA Coverage to be Offset by Medicare Tax Credits

Among other things, the American Rescue Plan Act of 2021 (“ARPA”), signed into law on March 11, 2021, provides “assistance eligible individuals” (“AEIs”) who lose their health insurance coverage under an employer’s group health...

Event

IFOB “How-To”: Diversity and Inclusion Program

Join the Institute for Family-Owned Business for a program, "'How-To': Diversity and Inclusion Program," on June 24 at 8:30AM. Employment and labor attorney Tawny Alvarez will be presenting “Covering and Why it is Effecting...

News

Maine Employers Navigate Office Reopening Concerns

On April 4, Portland Press Herald published an article, "Maine Employers Navigate Complexities of Office Reopening." The article discusses how the process of employees returning to their companies' offices is full of legal, ethical...

Blog

OSHA Issues Emergency Temporary Standard for Healthcare Settings

Earlier today (June 10, 2021), OSHA issued COVID-19 Emergency Temporary Standard (ETS) Subpart U applicable to healthcare settings. While OSHA has indicated that future guidance may be provided for other industries, today’s guidance is...

News

Maine's Evolving Economy and the Future of Remote Work

On June 8, Maine Public published "The Future of Remote Work: The Outlook for Maine Employers and Workers As Offices Re-Open," covering its Maine’s Evolving Economy series that focuses on the shifts in Maine’s...

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