Thinking (In and) Out of the Box

September 1, 2017 Published Works

Tawny Alvarez authored an article published in Craft Brand and Marketing entitled "Thinking (In and) Out of the Box." The article discussed innovative strategies craft beer companies can implement to stand out from the competition. In an increasingly crowded craft beer marketplace, Tawny wrote that craft beer companies could establish greater brand dominance and recognition by catering to untapped locations.

The article referenced the Maine Beer Box event in Reykjavik, Iceland, organized by the Maine Brewers Guild and co-sponsored by Verrill Dana this past June, as an example of an innovative campaign to promote beer brands in underserved markets.

Read "Thinking (In and) Out of the Box" from Craft Brand and Marketing.

Firm Highlights

Event

Maine Rural Water Association 40th Annual Conference & Trade Show

Employment and labor attorney Rob Brooks will be presenting for MRWA’s 40th Annual Conference & Trade Show on Ethics, Fraud, & Embezzlement. This event’s primary focus is to offer outstanding educational opportunities to the...

Blog

NWCDN Workers' Compensation in a Post-COVID World

Join the National Workers' Compensation Defense Network (NWCDN) and the WorkersCompensation.com Center for Education Excellence for a live virtual seminar on November 12, starting at 10:00AM E.S.T. This year, due to COVID-19 concerns, the...

Blog

This Week's Show: Maine Election Results’ Impact on Business

On Saturday, November 21, Tawny interviewed Mike Saxl, Counsel at Verrill and Managing Principal of Maine Street Solutions, and Robert Reynolds, Government Relations Specialist of Maine Street Solutions, for this segment of HR Power...

Publication/Podcast

Webinar Materials: Avoiding Risk & Litigation in the COVID-19 Work Environment

On May 28, Verrill attorney Tawny Alvarez and MassPay's Paul Carelis presented "Avoiding Risk & Litigation in the COVID-19 Work Environment" and discussed unknowns and liabilities for businesses when returning to work begins. Our...

Matter

Discrimination Defense

We successfully defended a large aviation ground handling service company against claims of violation of the ADA and the FMLA—garnering summary judgment in their favor.

News

35 Verrill Attorneys Named 2020 Super Lawyers and Rising Stars

(November 9, 2020) – The 2020 edition of New England Super Lawyers and Rising Stars© has recognized a total of 35 Verrill attorneys for excellence in their individual areas of practice. Only the top...

News

Nearly 80 Verrill Attorneys Recognized by Best Lawyers® 2021, Including a Dozen Named Lawyers of the Year

(August 24, 2020) – Nearly 80 Verrill attorneys were recognized as "Best Lawyers" by Best Lawyers® 2021 , including 12 attorneys named “Lawyer of the Year,” a distinguished recognition for only a single lawyer...

Publication/Podcast

Should You Adjust Your Plans Based on the New PPP Forgiveness Guidance?

Your inbox is likely flooded with news about the forgiveness guidance from the Small Business Administration (SBA) that came in the form of instructions on how to fill out the application. These instructions provided...

Event

2021 Employment Law Annual Update

Matter

Discrimination Defense

We successfully defended a regional hotel chain against administrative claims of ADA and MHRA disability discrimination.

Contact Verrill at (855) 307 0700