Thinking (In and) Out of the Box
Tawny Alvarez authored an article published in Craft Brand and Marketing entitled "Thinking (In and) Out of the Box." The article discussed innovative strategies craft beer companies can implement to stand out from the competition. In an increasingly crowded craft beer marketplace, Tawny wrote that craft beer companies could establish greater brand dominance and recognition by catering to untapped locations.
The article referenced the Maine Beer Box event in Reykjavik, Iceland, organized by the Maine Brewers Guild and co-sponsored by Verrill Dana this past June, as an example of an innovative campaign to promote beer brands in underserved markets.