Blog Posts: Lawyers on Tap

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The attorneys of Verrill are here to help your business navigate the complex world of beverage law. This blog keeps you informed of the latest news and legal updates in the beverage industry so you and your company can focus on doing what it does best, making great products.

Dilly! Dilly! Is Giving Away Free Beer so Silly?

Every beer drinking football fan in Cleveland knows by now that there will be magic beer fridges stationed throughout Cleveland that will miraculously open to produce bottles of free Bud Light if the football gods see fit to allow the Browns to win a football game this year. At...
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Take That Down: Recent Lawsuit on Negative Reviews

"Beer: The cause and solution to all of life's problems." Mr. Homer J. Simpson would love the recent case of a Massachusetts craft beer company that has been trying in federal court to get the employment website Glassdoor to turn the taps off and take down negative reviews about...
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Opening Day Edition: Beer Advertising and Sports

Today (March 29) is baseball's opening day and beer and baseball are in the news. The New York Yankees appear to be in trouble for their new " Pinstripe Pilsner " which has an image of your favorite Yankee player in the foam. But those of you wanting to...
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Are We Saying Goodbye to the Beer Babe?

The #MeToo movement has produced constant headlines and has helped positively change corporate culture. Is it possible for its breadth to include beer ads? Sexist beer ads have traditionally been the norm. Give a scantily clad gal a beer bottle, have her hold it to the camera, give a...
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Hey That’s Me Drinking That Beer! UGC Rights at Issue in Beer/Photo Lawsuit

Kayla Kraft (no known relation to the cheese people) found herself on a Natural Light coaster with a fake handlebar mustache drinking a beer under the heading "Every Natty Has a Story." She apparently didn't like that story and just sued Anheuser-Busch , the makers of Natural Light beer...
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Is it Ruff To Run an Internet Currency Sweepstakes?

Last month, a class action lawsuit was dismissed, in part, against plaintiffs who opted into Coinbase Global’s $1.2 Dogecoin sweepstakes. Dogecoin is an open source peer-to-peer digital currency (say that twice), with a cute...

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No Oscar for You! A Look at the Morality Clause

The 94 th Academy Awards might have had dramas you never heard of (subtext COVID), but it wasn’t lacking in drama. When Will smacked Chris, a collective “whoa” rocked the Dolby Theater. The drama...

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Gambling 101: The Vice That's Getting More Nice

Gambling and more particularly the regulation of gambling has been part of the United States before we were even the United States. Societal standards and the need for revenue have largely shaped the history...

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Charitable Promotions, Commercial Co-Ventures, Donors Choose, Round-Up, and Peer-To-Peer Solicitations

It’s not often that you get BIG news in Charitable Promotions Law. But last year, California passed a comprehensive law that goes into effect on January 1, 2023. So, for all of you brands...

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What Comes Around Goes Around (Odds Facts In The History of Promotions)

When defending Helen Keller from a charge of plagiarism, Mark Twain famously wrote, “substantially all ideas are second-hand.” While it’s possible to come up with a totally new promotion idea, many of our well-known...

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NEWS ALERT! FTC Reverses Position On “No Purchase Necessary”

In an astonishing reversal (of fortune), the FTC today (April 1) announced that “No Purchase Necessary” is no longer necessary for games of chance, abolishing 168 years of legal precedent. With the inflation rate...

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Second Circuit Tells DraftKings Participants Cheating is Part of Sports – Get Over it

You read that right. The exact quote from the Second Circuit’s March 21, 2022 decision in Olsen v. Major League Baseball, Docket No. 20-1831, reads as follows: " [A]ny reasonable spectator or consumer of...

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We Donate $1MM To Charity. Do You Really? The NAD is Watching.

Two recent “routine monitoring” determinations of the National Advertising Division of BBB National Programs may indicate a trend toward the NAD’s investigation into cause-related marketing initiatives. On March 1, 2022, the NAD reported that...

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Win a Train Wreck- Lessons From the Downfall of Artesian Builds

A custom PC company, Artesian Builds, who hyped its image by offering frequent giveaways ranging from $100 gift cards to t-shirts to custom built pcs, announced today (March 10) that it was suspending its...

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U.S.A.! U.S.A.! My Product Is Made in the USA

The Winter Olympics are here. I just watched the women’s U.S. hockey team take on Team Canada and it got me wonderin’: are those sweaters “Made in the USA”? To my knowledge, Nike does...

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