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This Week's Show: Cause Marketing and Employee Engagement

On Saturday, August 8, Tawny interviewed Rob Laplaca, Partner in Verrill's Litigation & Trial group and Chair of the Promotions group, for this segment of HR Power Hour. For this episode, Rob and Tawny discuss cause marketing and employee engagement.

Rob practices in two primary areas: promotion law and commercial litigation. He leads the Firm’s Promotion Law practice, which includes sweepstakes, skill contests, instant win games, Internet and mobile marketing promotions, trade promotions and consumer offers. Rob counsels well-known brands, as well as advertising and marketing companies, from concept development through implementation to fulfillment. His practice also includes reviewing and drafting agency contracts, publicity agreements, and various advertising agreements.

To listen to the full HR Power Hour segment, click here.

HR Power Hour airs every Saturday on News Talk WLOB radio, presented by Career Management Associates and Verrill.

Topics: HR Best Practices