Category: Contest
Do I Need the Horse's Permission to Take its Picture for a Contest?
The Guardian reported on February 2 that the owner of a horse who was in a winning contestant's selfie claims that she should share in the contest prize because the winner did not get her permission to take her horse's picture. Unknown if the horse gave permission, I can't...
I Said Your Product was Great, Now Gimme a Prize: The FTC Enforces Its Endorsement Guidelines
Yesterday, the FTC settled a deceptive advertising lawsuit against the creators and marketers of the Lumosity "brain training" program . For those of you not smart enough to know, the "brain training" program claimed to not only boost your performance at work or school, but also slow down those...
I'm About to Deliver on 1/1/16 - Where Can I Get the Best Prizes?
On December 22, in my blog on the Miss Universe debacle , I related the story of the mother of baby Yuki Lin who was awarded $25,000 for giving birth at the stroke of midnight on New Year's Day 2007 after temper tantrums arose over the fairness of the...
And the Winner Is...
It's now viral. Even if you had no interest in watching women get judged based upon how they look in swimwear (athletically speaking, of course), you know that on Sunday Steve Harvey announced Miss Colombia (the country, not Columbia the university, Steve) the winner of the Miss Universe Pageant...
10 Things You May Not Have Known About Promotion Marketing
Practically every type of promotional activity is regulated in some way: Sweepstakes and contests User generated content on websites and social media; Coupons, gift cards and money-back guarantees; Charitable solicitations; Celebrity endorsements or other testimonials; Marketing to children; and Even trying to give something away for "free" 2. You...
What You Need to Know About Sweepstakes and Contests
Sweepstakes A sweepstakes is a chance promotion where the winners are selected randomly, such as random drawings, giveaways, and instant win games. There must be no purchase necessary to enter a sweepstakes. Entries with a purchase are permitted, but there must also be a free alternative method of entry...
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