Blog Posts
Category: Cause Marketing
Everyone not under a rock recently learned that you can soon purchase – for a mere $375 – a personalized video greeting from America’s former...
This piece will review important issues when running a commercial co-venture (CCV) during a time of a global pandemic. Filing Requirements: The...
Recently, an Agreed Final Judgment was entered in Tennessee state court following an action by the Tennessee Attorney General (in conjunction with...
Commercial Co-Ventures and Sweepstakes Promotions Remember that song in the '90s from the C+C Music Factory called "Things That Make You Go...
Advertising lawyers when giving advice to clients on promotional programs and advertising disclosures are always asked by their clients, why must we...
Join me this Friday, February 16, from 1:00 to 2:30pm to learn the specific legal issues that are arising within commercial co-venture campaigns....
"Plus ça change, plus c'est la même chose." From the French for (roughly): there's a form for that. Answer these 17 simple questions to create...
When embarking on your first foray into commercial co-venture land, you may have learned that a commercial co-venturer has to register in six states....
Yay! Big brand wants to team up and donate part of the purchase price of its sales to your charity. Do you just have to sit back and watch the money...
Cause marketing is good marketing according to a recent study. The marketing research firm Toluna conducted a survey of 1,000 U.S. adults and...
George Carlin had seven dirty words. Spongebob Squarepants had 13 bad words (7 regular/6 sailor). And New York State has 6,942 dirty words that can't...
What do you do when your esteemed institution of higher learning has an alma mater which, in the words of one professor, could be interpreted as...
There are not many court decisions concerning commercial co-ventures. In fact, there are perhaps five. This is far less than the number of decisions...
From a quick Google search I see articles citing "at least 22" states have commercial co-venture laws; "over 30 states have laws governing commercial...
I'll admit that I've been part of the people lining up in the wee hours of the morning waiting for the doors to open on Black Friday. I even...
A good brand's reaction to any human tragedy is to try to find a way to help. Most recently, we have seen an outpouring of support for the Orlando...
Your company just made a major announcement that it is partnering with a charity that you now find is involved in a scandal. What can you do? The...
You've heard this sales pitch before. Its cousins are "A percentage of proceeds to charity" and "A portion of the proceeds to charity". Do you really...
There is a common belief that corporations must do everything with an eye to producing profits for shareholders. But that is not so. In fact, in its...
Today (Dec. 18) is the official release date for the long-awaited next installment in the Star Wars saga – The Force Awakens. Disney and the Star...
1. Practically every type of promotional activity is regulated in some way: Sweepstakes and contests User generated content on websites...
Commercial co-ventures are a form of cause-related marketing that have proliferated in recent years. Commercial co-ventures between a company and a...
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