You Might Be a Winner
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For those of you who like to keep score, currently 18 states are engaged in litigation over prediction markets, such as Kalshi and Polymarket,...
'Twas the night before Christmas and all through the ‘net, Not a creature was stirring, no one could bet; Free coins were offered by the...
A Chinese proverb states that “The man who asks a question is a fool for a minute; the man who does not ask is a fool for life.”[1] So take more...
I may not be the first to tell you, but don’t forget about an additional benefit of the 870-page One Big Beautiful Bill Act passed in July. As...
As you (should) know, in 2024 California’s Charitable Fundraising Platforms law went into effect. Earlier this year, Hawaii passed a very similar...
How the Big Beautiful Bill Will Affect Commercial Co-Ventures As we students of cause marketing know, the traditional tip-off for a commercial...
In a stunning argument to the PA Attorney General’s claim that Elon Musk’s $1MM Election Giveaway is an illegal lottery, yesterday Musk’s...
In a follow up to my previous post Who Needs Rules? Elon’s Election $1MM A Day Giveaway, the Commonwealth of Pennsylvania filed a Civil Action...
Recently, Elon Musk launched a promotion on X (formerly Twitter). The promotion, however, doesn’t follow the rules that are typically required with...
This week, 14 Attorneys General have sued Tik Tok challenging its practices. If you are a sponsor who currently has a sweepstakes or contest running...
“Charlie Hustle” died this week – 35 years after being banned for life from Major League Baseball and from enshrinement into its Hall of Fame....
The legal sports betting industry raked in $11 billion last year, plus billions in tax revenues for states. You can’t get through a 30-second TV...
This week Donald J. Trump announced that “Back by popular demand” he’s offering his new (Series 4) Trump Digital Trading Cards (NFTs). Being...
When we last wrote about registration under California’s new online charitable solicitation law (CA AB 488), we let you know that final regulations...
Wow, the U.S. Supreme Court decided a sweepstakes issue today. Anyone who has ever drafted or looked at Official Rules typically notices some...
“Slick Willie” Sutton knew why he robbed banks – “Because that’s where the money is.” Likewise, there is money to be made in running...
We have previously warned you about the new California law (AB 488) concerning registration for many types of online cause marketing programs. Those...
While the U.S. Congress may have issues in its lawmaking responsibilities, the States of Tennessee and Utah recently passed legislation affecting...
Maybe it’s just me, but I think when promotion lawyers see an innovative sweepstakes, they think about the legal issues raised. I’m sure the...
Tis the season. Some people like to use the phrase “Doing Well by Doing Good.” Early U.S. business magnates knew that financial benefits can come...
Being born and raised in Pennsylvania, let me start by saying that I love Reese Cups – a perfect mix of chocolate and peanut butter that just makes...
AI could very well be today’s “Modern Prometheus” in the world of skill contests. Earlier this year, the AI-generated photograph “The...
The statistics speak for themselves: Influencer marketing in the US is valued at over $16 billion. 72% of Gen Z and Millennials follow...
We’ve all at least once (and maybe only once) played the surprisingly revealing drinking game “Never Have I Ever”. You know, you go around the...
Remember that old parody of the Battle Hymn of the Republic we used to sing before there was an Internet? There are apparently many versions, but...
On May 11, 2023, @BabyTesla3 sent out a Tweet: NEW: Tesla has revamped the Referral program and introduced a new loyalty program! Here’s what you...
Hearing “O Canada” being proudly sung during the recent NHL playoffs reminded me to remind you that in June 2021, la province de québec somewhat...
The phrase “Many Will Enter, Few Will Win” is often used to comply with CARU’s guidelines for contests directed to children. It’s meant to...
It’s not often that you get BIG news in Charitable Promotions Law. But last year, California passed a comprehensive law that goes into effect on...
Gambling and more particularly the regulation of gambling has been part of the United States before we were even the United States. Societal...
About the Blog
Promotion and sweepstakes laws vary widely across the fifty states and under federal regulations, creating complex challenges for today’s innovative marketers. This blog explores the latest updates and trends in promotion and marketing law, offering practical insights to help brands stay compliant while pushing creative boundaries. We’ll also discuss noteworthy, questionable, and groundbreaking promotional campaigns to encourage thoughtful discussion among marketing and legal professionals.
Blog's Editor
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About
“You Might Be A Winner”—everyone knows this phrase. It is a tried-and-true marketing device that calls people to action to purchase a product, visit a website, or share an idea in return for the opportunity to win a prize. Through this blog, our goal is to make you a winner by providing useful information in the promotion marketing world.
Promotional marketing law covers many topics, including sweepstakes, contests, games, giveaways, and coupons. It also includes cause marketing, an area that has proliferated in recent years, which includes commercial co-ventures, flat donations, and sponsorships designed to raise money for charities. Laws often differ among the fifty states (and the federal government) and often can’t keep up with the ever-changing landscape created by innovative marketers. We will try to keep you abreast of promotion marketing law developments and elicit discussion over questionable, interesting, or innovative promotions.
The blog’s editor, Rob Laplaca, has more than thirty years of experience counseling major brands and marketing agencies as they develop fun and legally sound promotions. He is a frequent speaker at national conferences on promotion law topics and “that guy” who can be seen trying to read the fine print on ads and TV commercials.