Robert Laplaca
Partner
Rob has a diverse practice that focuses on two distinct primary areas—commercial litigation and promotion law. Rob’s skill sets in these disparate areas enable him to provide a holistic approach to meeting each client’s needs: his litigation clients benefit from the practical, real-world advice common in advertising law, while his promotion clients benefit from an outlook that tries to avoid litigation.
From the companies he represents in contractual, employment, real estate, shareholder, and business disputes to the major national brands that look to him for his in-depth understanding and knowledge in promotions, cause-related marketing, and commercial co-ventures, all praise Rob for his outgoing personality and his pragmatic advice. His clients know they can depend on him to accomplish whatever needs to be done in a timely manner.
Advertising, Promotions, & Marketing Law
Rob represents promotional marketing agencies and major brands, including food and beverage, retail, entertainment, personal care, and professional and consumer products in a variety of nationwide marketing activities from traditional promotions and offers to social media, in-app and other online programs.
Rob also has unique experience representing companies engaged in cause-related marketing, including commercial co-ventures, on which he counsels clients from concept through implementation of programs in this highly-regulated area. For numerous household name brands he provides program concept counseling, contract drafting and review, advertising review and state registration.
Commercial Litigation
For more than 25 years in state and federal courts nationwide, Rob has litigated cases before juries in a wide range of commercial actions including contracts, employment issues, intellectual property, commercial lending, and other corporate disputes. He has also arbitrated claims in Connecticut and New York, and before the International Chamber of Commerce.
Rob represents litigation clients in a wide range of industries, including aircraft, paper, food, energy, entertainment, construction, fashion, real estate, and investment funds. A sampling of results in some of his recent cases includes:
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Rob represents promotional marketing agencies and major brands, including food and beverage, retail, entertainment, personal care, and professional and consumer products in a variety of nationwide marketing activities from traditional promotions and offers to social media, in-app and other online programs, as well as cause-related marketing.
Rob represents promotional marketing agencies and major brands, including food and beverage, retail, entertainment, personal care, and professional and consumer products in a variety of nationwide marketing activities from traditional promotions and offers to social media, in-app and other online programs.
Rob also has unique experience representing companies engaged in cause-related marketing, including commercial co-ventures, on which he counsels clients from concept through implementation of programs in this highly-regulated area. For numerous household name brands he provides program concept counseling, contract drafting and review, advertising review and state registration. Some of his representative campaigns in this niche area include:
Generally, Rob’s counsel in this area of law includes:
Rob maintains an interesting and informative blog, You Might Be a Winner, covering newsworthy topics in advertising, promotions and marketing.
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