Taking Care of HR Business
        A blog from the attorneys of Verrill

        Support for the Black Lives Matter Movement: Affinity Groups at Work (Part 7 of 12)

        by Tawny L. Alvarez on November 5, 2020

        This is the seventh post in a 12-part series on how companies can show support for the Black Lives Matter movement by changing company policies and practices. This post focuses on creating effective affinity groups to assist in attracting applicants and maintaining productive employees.

        An affinity group is an employer-sponsored or created group of employees that is organized based on social identity, life experiences, or shared characteristics. Often times these groups will implicate a protected classification such as veteran status, race, gender, and sexual orientation. There is no requirement that employers offer affinity groups, but many employers find that they are helpful in attracting and retaining diverse candidates.

        Employers who may have previously had affinity groups and found that the groups were unsuccessful, may want to consider why that is and whether there are additional things the employer could do to assist in the group’s success. Often, contributors to unsuccessful affinity groups include: lack of buy-in from senior leadership; an employee population that may cover their membership in such protected classes and thus refuse to participate in such affinity groups; and lack of purpose or goals for the group as a whole.

        It is important for the company itself to market and communicate why it has created an affinity group. This would include communicating many of the benefits of affinity groups generally, including: providing support for employees; fostering mentoring, networking, dialogue and the open exchange of ideas; increasing employee job satisfaction, morale, and productivity; attracting, recruiting, and retaining diverse employees; promoting cultural awareness and diversity; and creating a more inclusive work environment.

        In creating affinity groups, however, it is important to create parameters in order to manage some of the risks related to affinity groups generally. Consider the following when organizing affinity groups:

        • Draft and enforce an affinity group policy. A policy should include some or all of the following elements:
          • The purpose of the affinity group and the policy (consider adding NLRA disclaimer language that there is no intention that the group represents employees as to terms and conditions of employment);
          • An explanation of the benefits of affinity groups;
          • Identification of the individual who oversees affinity groups generally;
          • An outline of permissible and impermissible affinity groups (make sure that the groups that are created tie in some way to a legitimate business purpose and are non-discriminatory in nature);
          • Set forth the criteria and standards for the creation of an affinity group (include standards such as eligibility, could a probationary employee participate in the group, or do employees need to be in good standing);
          • Rules and responsibilities for maintenance of an affinity group (include location and timekeeping elements as the time spent in affinity group meetings will be compensable).
        • Train affinity group leaders on best practices in complying with applicable law to make sure employees’ NLRA rights are not violated and that EEO and non-discrimination policies are maintained.
        • Train managers on best practices in limiting legal claims when working with affinity groups and responding to requests from affinity group leaders.

        In addition to considering whether affinity groups make sense for your organization, other ways companies can create policies and practices that lead to actual change include:

        • If you don’t already have one, make sure that you have an Equal Employment Opportunity (EEO) policy that is easily accessible to employees and applicants (this is the bare minimum of what all employers should be doing, but is also the foundation of the process).
        • Train employees on anti-discrimination laws, duties, and policies. If you already perform training, great, but consider ways you can make the training more impactful.
        • Provide implicit bias training to employees. While in the past, there has been concern that acknowledging implicit bias will be detrimental in any future discrimination lawsuit, this is not likely the case. Implicit bias is present in us all and we all need to be aware of the devastating impact it has on the choices we make on a daily basis.
        • Provide third-party intervention training to employees and managers so that they have the tools and resources to assist them should they witness racist behavior or microagressions in the workplace.
        • Update your grooming/personal appearance policy to include language that forbids discrimination based on hair style and hair texture.
        • Educate your managers about the differences between diversity, equity, and inclusion.
        • Review past EEO-1 and Affirmative Action Plan (AAP) information to identify places in which the company could be doing better (even if not required by law).
        • Stop referral-based hiring programs as these continue to perpetuate the hiring of non-diverse candidates.
        • Listen to the experiences of black employees and employees of color.
        • Educate your managers and decision-makers about the BLM movement and the injustices experienced by black employees and employees of color.

        For more information concerning the creation or maintenance of an affinity group in your work environment, please contact Tawny Alvarez or another member of Verrill’s Employment and Labor Practice Group.

        Taking Care of HR Business

        Human resource professionals, supervisors, and company executives are constantly confronted with a changing legal landscape. Verrill’s Taking Care of HR Business blog is designed to keep you informed about the latest and most significant legal developments that affect employers.

        Associated People

        Subscribe

        Looking for more great content? Subscribe for regular legal updates and information delivered right to your inbox.

        Firm Highlights

        Press Releases

        97 Verrill Attorneys Recognized by Best Lawyers® 2027, Including Four Named Lawyers of the Year

        AUGUSTA, Maine, BANGOR, Maine, BOSTON, Mass., PORTLAND, Maine, and WESTPORT, Conn., (August 20, 2026) – Verrill is proud to announce that 97...
        Alerts and Newsletters

        SEC’s Proposed “Reg Crypto”: What Founders Need to Know

        Startup founders and emerging-growth companies have a number of options for raising capital under the federal securities laws, including Regulation D...
        Blog

        After 45 Years, the IRS Speaks on DCAP Nondiscrimination Testing – And It’s Good News

        Employers that provide a Dependent Care Assistance Program will be pleased to learn that for the first time in 45 years, the IRS has issued guidance...
        Media Mentions

        Robert Keach Discusses Bankruptcy Auction Strategy in Law360

        Verrill attorney Robert Keach spoke with Law360 article examining the complex bankruptcy auction process that resulted in the sale of 23 summer...
        Media Mentions

        Martha Gaythwaite Featured in Portland Press Herald Coverage of Sig Sauer Trial Victory

        Verrill attorney Martha Gaythwaite was highlighted in media coverage of a federal trial in Bangor involving firearm manufacturer Sig Sauer. As...
        Media Mentions

        Law360 Quotes Robert Keach on Senate Bill Affecting Small Business Restructurings

        Verrill attorney Robert Keach was recently quoted in a Law360 article discussing federal legislation that would permanently restore the $7.5 million...
        Alerts and Newsletters

        SAFEs and Preferred Stock – Key Deal Terms Every Founder Should Know

        SAFEs Before negotiating a term sheet for preferred stock, many early-stage companies, particularly at the seed stage, first raise capital through...
        Press Releases

        Verrill Welcomes Business Restructuring and Insolvency Attorney Nimra Tariq

        BOSTON, Massachusetts – Verrill is pleased to announce that Nimra Tariq has joined the firm’s Business Restructuring and Insolvency Group as an...
        Media Mentions

        Robert Keach Provides Commentary on First Brands Restructuring in Law360

        Verrill attorney Robert Keach was quoted in the Law360 article, "First Brands' Ch. 11 Plan Revives Angst Over Admin Claims," discussing First Brands...
        Press Releases

        Verrill Welcomes Construction Attorney Cassie Dufon

        PORTLAND, Maine – Verrill is pleased to welcome Cassie Dufon to the firm’s Construction Group as an Associate, resident in the firm’s Portland...
        Press Releases

        Verrill’s Wide-Ranging Private Wealth Law Practice Recognized in 2026 Chambers and Partners High Net Worth Guide

        BANGOR and PORTLAND, Maine and BOSTON, Mass. – Verrill attorneys Kenneth P. Brier, Anya F. Endsley, Kurt E. Klebe, Mary McQuillen, Nathaniel S....
        Blog

        Update on Status of Maine Packaging EPR

        In December 2024, Verrill published a blog post, Unwrapping Maine's Gift to the Environment: A New Packaging Stewardship Program Set to Launch in...