Charles P. Bacall

        Counsel

        Charlie’s diligent attention to detail helps artists, agencies, and businesses large and small identify, clear, protect, and exploit their intellectual property assets.

        With years of experience in the fields of trademark and copyright law, Charlie assists businesses (including many brand owners with international trademark portfolios) with the selection, screening, registration, licensing, and enforcement of marks and other work products. Due to his familiarity with both intellectual property and business law, he often serves in an outside general counsel role to companies that rely on intellectual property for their competitive advantage.

        Charlie’s practice goes beyond the basics of registering and protecting intellectual property assets; he also advises clients as they develop and implement new intellectual property, helping them avoid or resolve unintentional conflicts. For instance, he represents a number of marketing and advertising firms and helps them navigate the complex relationships involved in developing intellectual property for their clients and for themselves, as well as obtain rights to use existing content in their work. Similarly, he has advised a wide variety of content publishers and producers including software developers, writers, photographers, and musicians. His work for these clients frequently involves drafting and negotiating contracts, such as license and distribution agreements, development agreements, joint marketing agreements, and supply agreements, as well as counseling clients about transactions involving their work product.

        Charlie has served as a guest lecturer on intellectual property topics at the University of Maine School of Law, and has contributed many hours of pro bono service to members of the arts community.

        When not involved in intellectual property pursuits, Charlie can be found cycling or running in Greater Portland. He has run the Beach to Beacon 10K five years in a row. Charlie is a home brewer who appreciates the complexity of the brewing process and the variety of styles that can be achieved from such basic ingredients. Among other community service endeavors, Charlie volunteers at the North Yarmouth Historical Society, where he was formerly Treasurer and now serves as a board member.

        Services/Industries

        Education

        • University of Michigan Law School (J.D., cum laude)
          • Phi Beta Kappa
        • Bowdoin College (A.B., magna cum laude)

        Bar Admissions

        • Maine

        Memberships

        • Maine State Bar Association, Intellectual Property Section
        • International Trademark Association

        Honors

        • Recognized in Chambers USA: America’s Leading Lawyers for Business under Intellectual Property
        • Named The Best Lawyers in America® Corporate Law “Lawyer of the Year” in Portland, Maine (2027)
        • Named The Best Lawyers in America® Copyright Law “Lawyer of the Year” in Portland, Maine (2017, 2020, 2024)
        • Named The Best Lawyers in America® Trademark Law “Lawyer of the Year” in Portland, Maine (2014, 2018, 2021)
        • Listed in The Best Lawyers in America® under Copyright Law, Corporate Law, and Trademark Law in Portland, Maine
        • Named a Local Litigation Star for Intellectual Property by Benchmark Litigation
        • Selected by peers for inclusion in New England Super Lawyers under Intellectual Property and Business/Corporate

        Learn more about the third-party ratings, rankings, and selection processes used for inclusion.

        Firm Highlights

        Blog

        Working 9 to 5? It’s a Way to Make a Livin’, so Make Sure You’re Payin’ for Every Minute: A Maine Employer’s Guide to Stacked Wage & Hour Rules

        Four decades after Dolly Parton gave us both the namesake anthem of the American workday and the film about three fed-up office workers’ dreams of...
        Alerts and Newsletters

        Can AI Pass the Doctor Test? FDA Considers Physician-Inspired Evaluation of GenAI Devices and Other Regulatory Measures

        AI is entering healthcare with indomitable will. It promises to increase efficiency, reduce administrative burden (which healthcare providers so...
        Press Releases

        Verrill Attorney Annabel Rodriguez Named Top Women of Law by Massachusetts Lawyers Weekly

        BOSTON, Massachusetts – Verrill attorney Annabel Rodriguez has been recognized as a Top Women of Law by Massachusetts Lawyers Weekly, and will be...
        Blog

        What Employee Benefits Lawyers Do (and How to Make the Best Use of Us)

        What do employee benefits lawyers do all day and how can clients make the best use of them? This post offers an overview of the kinds of things...
        Media Mentions

        Bloomberg Law Quotes Robert Keach on Expanded Access to Small Business Reorganization

        Verrill attorney Bob Keach was recently featured in Bloomberg Law, discussing legislation that would raise debt limits for bankruptcy relief and...
        Blog

        Phil Bartlett to Step Down as Chair of the Maine Public Utilities Commission

        On September 15, 2026, Governor Janet Mills announced that Phil Bartlett will step down as Chair of the Maine Public Utilities Commission (PUC)...
        Published Works

        Jay McCormack and Michael Fee Co-Author AHLA Article on Skin Substitute Enforcement Trends

        Verrill Partners Jay McCormack and Michael Fee co-authored an article for the American Health Law Association's Fraud and Abuse Practice Group...
        Press Releases

        Verrill Welcomes Health Care & Life Sciences Attorney Elpida Velmahos

        BOSTON, Massachusetts – Verrill is pleased to announce that Elpida Velmahos has joined the firm’s Health Care & Life Sciences Group as an...
        Press Releases

        Verrill Welcomes Litigation & Trial Attorney Emma Pooler

        PORTLAND, Maine – Verrill is pleased to announce that Emma Pooler has joined the firm’s Litigation & Trial Group as an Associate, resident in...
        Published Works

        Four Verrill Attorneys Co-Author Massachusetts Trends and Developments Chapter for Chambers and Partners Child Relocation 2026 Guide

        Verrill attorneys Mary H. Schmidt, Rachel A. Deering, Hannah R. Zukoff, and Mariah G. Tappan co-authored the “Trends and Developments” chapter...
        Blog

        A New Protected Class in Maine: Holders of Final Protection Orders

        In the lead-up to Domestic Violence Awareness Month in October, employers may be taking a closer look at how their policies and practices respond to...
        Alerts and Newsletters

        Verrill Secures SJC Victory for Boston Legacy FC in White Stadium Litigation

        Verrill has secured a significant appellate victory for Boston Legacy FC in the litigation challenging the redevelopment of White Stadium in...