Promotion and sweepstakes laws vary widely across the fifty states and under federal regulations, creating complex challenges for today’s innovative marketers. This blog explores the latest updates and trends in promotion and marketing law, offering practical insights to help brands stay compliant while pushing creative boundaries. We’ll also discuss noteworthy, questionable, and groundbreaking promotional campaigns to encourage thoughtful discussion among marketing and legal professionals.
The New $2,000 Threshold for Sending IRS Form 1099-MISC to Prize Winners
I may not be the first to tell you, but don’t forget about an additional benefit of the 870-page One Big Beautiful Bill Act passed in July.
As prize promotion sponsors and administrators know, an IRS Form 1099-MISC is used to report non-wage income not covered by another 1099 Form and includes income from prizes. As you also know, the reporting threshold for the 1099-MISC has been $600.
However, for tax year 2026, because of the One Big Beautiful Bill Act, the reporting threshold will increase to $2,000 and will be adjusted for inflation in subsequent years.
What does this mean?
- Prize winners are still responsible for reporting prizes as income on their tax returns.
- Sponsors, administrators, and prize-providers do not need to get specific information from the prize winner to complete a Form 1099-MISC, including their social security number, unless the prize is $2,000 or greater and is awarded in 2026.
- Sponsors, administrators, and prize-providers do not need to file with the IRS or provide to the winner a Form 1099-MISC unless the prize is $2,000 or greater and is awarded in 2026.
What do you need to do?
- Make sure your Official Rules continue to provide that “Winner is responsible for all taxes on prize.”
- When any prizes are $2,000 or greater and will be awarded in 2026, you can say something in your Official Rules like “Winners of prizes $2,000 or greater will be required to provide information to Sponsor or Administrator, including their social security number, for tax reporting purposes, and will be provided an IRS Form 1099-MISC for the value of the prize.”
And special thanks to Judy Goldstein, from Catalyst International, for pointing out this additional benefit of the One Big Beautiful Bill Act.