You Might Be a Winner
        A blog from the attorneys of Verrill

        One Whale of a Story $2MM Fishing Contest Prize in Dispute After Failed Polygraph Test

        by Robert Laplaca on March 7, 2017

        Fishermen(persons?) say that the strongest currents yield the biggest catch. Or at least I think they say that; I really don’t fish. But there’s a storm a brewing in Maryland federal court over a disputed $2.8 million first prize in the “world’s largest billfish tournament,” known as the White Marlin Open in Ocean City, Maryland. White Marlin Open, Inc. v. Heasley, No. 1:16-cv-03015 (D. Md.)

        Entering anglers had to pay a $1,000 fee to register their boat and winners received a prize based upon the type/size of fish caught and the total entry fees. Phillip G. Heasley allegedly caught the only qualifying white marlin which would purportedly qualify him for a $2.8 million prize. Pursuant to the contest rules, the Sponsor could require him to take a polygraph test. He did. He was found to have used “countermeasures” to manipulate the examination process. Ooh, the plot thickens. The boat’s captain and crew were also given polygraph tests which purportedly helped sink Heasley. Apparently, the claim is that Heasley’s catch report had a catch time of 8:15 a.m. that was written over with a time of 9:05 a.m.. The Official Rules state that anglers cannot fish until after 8:30 a.m. Waiting to snare the big prize were the other winners.

        The Sponsor, after conferring with the three independent judges, determined Heasely was disqualified. The Sponsor then filed an Interpleader action in Maryland state court (which was later removed to federal court) seeking to deposit the prize money in escrow and let Heasely and the other winners fight it out. But the Sponsor didn’t stop there. The Official Rules provided that the Sponsor “shall be entitled to reimbursement for 5 times its costs and fees, including attorneys’ fees, which result from the determination and resolution of the validity of unjustified protests.” The Sponsor then sought 5x its attorneys’ fees in the lawsuit.

        The case has yet to be finally determined, but the pleadings and some rulings in the action give a good highlight of just what comes up when the prize doesn’t go down.

        Polygraph Requirement: Many promoters insert clauses for background checks in the Official Rules to try to ensure that the winners aren’t complete creeps. But the polygraph requirement is a new twist. To the Sponsor’s credit, the Official Rules spelled out that the test may be requested by Sponsor “at its discretion,” that it will be administered by a Sponsor-approved “examiner administered to ASTM standards and will be at the angler’s expense.” (Because this was a skill contest, this additional cost for an entrant was likely not improper consideration.) And the rules provided for a dispute mechanism for the testee.

        Waiver: Heasley has claimed that the Sponsor waived and is stopped from enforcing the Official Rules because it jumped the gun by going to court before determining the rightful winner. The Official Rules did not contain any provision for filing an interpleader action to resolve any disputes.

        Good Faith and Fair Dealing: Official Rules are contracts and binding on entrants. But contracts are also subject to claims for breach of the implied duty of good faith and fair dealing. Heasley claims the polygraph tests were provided without a formal protest being made, that he was awarded the prize before the polygraph tests, and that the Sponsor did not give Heasley the right to contest the tests, among other things.

        Sponsor’s Claim for 5x Legal Fees: The Court determined that the Sponsor was not entitled to recovery of 5x its legal fees. The Court said this amount was “grossly excessive and disproportionate” in light of the $2.8 million at stake, especially since as an interpleader the Sponsor had no financial stake in the case. Importantly, the Court also relied upon the fact that the clause “appears to be triggered at discouraging Tournament participants from rushing to the courthouse,” and therefore its intended in terrorem effect would not apply here because it was the Sponsor who initiated the lawsuit.

        Lessons to Be Learned

        When currents stir up legal storms, it’s a good time to reel in the lessons that can be learned. Here are a few from the White Marlin Open case:

        • Put it in the Rules: The courts and the litigants will look first to what the Official Rules say.
        • Be Specific in the Rules: The more detail a Sponsor can provide for how the contest will be run, the less opportunity for contestants to question the Sponsor’s actions. The Official Rules did a nice job explaining the time limits, the polygraph procedures and the Sponsor’s claim for legal fees, but it omitted the specific right to file an interpleader action (which may or may not be critical in general, but could be if the Sponsor did not follow the dispute resolution procedures that were in the rules).
        • Follow the Rules: A Sponsor must also look first to the Official Rules when an issue arises. If you say in the rules you are going to do something, then do it. Heasley has called out the Sponsor for waiving, by not following, its stated protest and polygraph requirements in the Rules.
        • Don’t Expect the Court To Sustain Unreasonable Rules: Even though the 5x legal fees provision was clearly in the rules, the Court did not enforce this provision because it wasn’t reasonable. It’s yet to be seen whether there will be any dispute or ruling on the polygraph clause, but given the particular nature of this contest – where fishermen are out on the open seas without oversight, it’s arguable that a polygraph provision in this instance may be reasonable to ensure fairness.
        • Deal Fairly: From experience, courts, regulators and even participants, winners and non-winners will judge whether the Sponsor has acted in a fair manner. Many times there’s not a cut-and-dried solution in the rules to every issue that comes up. The answer may depend on whether you acted fairly. To this end, the Sponsor in White Marlin made a smart decision by getting input from the independent judges before making decisions. Remember courts will usually give broader discretion to decisions made by independent judges than the sponsor itself.
        You Might Be a Winner

        Promotion and sweepstakes laws vary widely across the fifty states and under federal regulations, creating complex challenges for today’s innovative marketers. This blog explores the latest updates and trends in promotion and marketing law, offering practical insights to help brands stay compliant while pushing creative boundaries. We’ll also discuss noteworthy, questionable, and groundbreaking promotional campaigns to encourage thoughtful discussion among marketing and legal professionals.

        Key Contacts

        Subscribe

        Looking for more great content? Subscribe for regular legal updates and information delivered right to your inbox.

        Firm Highlights

        Blog

        What is a Bonus for Purposes of ERISA?

        An ongoing dispute about a Department of Labor advisory opinion published last September raises a basic but unanswered question under the ERISA: What...
        Media Mentions

        Verrill Recognized by WMTW for Partnership Supporting Hunger Relief in Maine

        Verrill was recently featured in coverage by WMTW News 8 for its role in a collaborative effort to combat food insecurity across southern...
        Press Releases

        33 Verrill Attorneys, Across Four Offices, Recognized in the 2026 Chambers USA Guide

        BOSTON, Massachusetts, PORTLAND, Maine, WESTPORT, Connecticut, and WASHINGTON, D.C. – Verrill has been recognized as a Leading Firm in 14...
        Blog

        Will the Knicks Beat the Spurs? (Are Prediction Market Event Contracts Gambling?)

        For those of you who like to keep score, currently 18 states are engaged in litigation over prediction markets, such as Kalshi and Polymarket,...
        Alerts and Newsletters

        DOJ Announces Faster Review and Enhanced Enforcement for Benefits-Fraud FCA Matters

        On May 27, 2026, the U.S. Department of Justice (DOJ) Civil Division issued a new memorandum, “Accelerating Review and Enhancing Enforcement in...
        Alerts and Newsletters

        DOJ Announces Minnesota Health Care Fraud Takedown; Signals Intensified Medicaid Enforcement Nationwide

        On May 21, the Department of Justice (“DOJ”) announced a first-of-its kind Minnesota Health Care Fraud Takedown charging 15 defendants, including...
        Media Mentions

        Lauren Galvin Quoted in Massachusetts Lawyers Weekly on Arbitration and Anti-SLAPP Protections

        Verrill Partner Lauren Galvin was recently featured in a Massachusetts Lawyers Weekly article highlighting a notable Superior Court decision...
        Blog

        Section 530A Accounts: What Employers Should Consider Before Offering Contributions to “Trump” Accounts

        Section 530A accounts, commonly referred to as Trump accounts, have attracted attention since the enactment of the One Big Beautiful Bill Act in...
        Blog

        Navigating PBM Reform: Regulatory Changes, Market Shifts, and Practical Guidance for ERISA Fiduciaries

        Pharmacy Benefit Manager (“PBM”) arrangements have long relied on rebates with limited transparency into true drug costs. Recent regulatory and...
        Blog

        DOL’s Proposed Regulation on Selecting Alternative Investments: Broad Implications for 401(k) and 403(b) Plan Fiduciaries

        On March 30, 2026, the Department of Labor issued a proposed regulation purporting to implement an executive order to expand access to “alternative...
        Press Releases

        Verrill Welcomes Private Clients & Fiduciary Services Attorney Gracie Castle

        BOSTON, Massachusetts – Verrill is pleased to welcome Gracie Castle to the firm’s Private Clients & Fiduciary Services Group as an Associate,...
        Published Works

        Francesco De Vito Authors Article in the Journal of the American College of Mortgage Attorneys

        Verrill Partner Frank De Vito authored an article featured in the Spring 2026 issue of The Abstract, the journal of the American College of Mortgage...