The phrase “Many Will Enter, Few Will Win” is often used to comply with CARU’s guidelines for contests directed to children. It’s meant to...
The 94th Academy Awards might have had dramas you never heard of (subtext COVID), but it wasn’t lacking in drama. When Will smacked Chris, a...
With the current debt crisis looming and people tightening their belts, perhaps we’ll see more brands doubling down on sweepstakes promotions to...
Oh, Canada, you give us ice hockey, maple syrup, Tom Hortons, and one stubborn province that had a noted aversion to “publicity contests.” But no...
I literally had no idea. None. Until I recently saw that a bill in Oregon failed to pass (for the third time!) which would have prohibited the...
2018 brought us the type of lawsuits you would expect in the world of sweepstakes, contests and giveaways. From "The Annoyance Lawyer" to Bobbleheads...
Prop 215 was enacted in California twenty-two years today on November 5, 1996. This law was the first of its kind in the U.S. to legalize medical...
Online videos are powerful marketing tools. We've all been there when you watch one video on your phone and suddenly realize you've wasted hours...
On April 20, 2018, Judge John A. Woodcock, Jr. of the US District Court of Maine issued a well-reasoned 39 page decision granting an injunction...
As was made pretty clear last week from the 1,400 hours of Congressional testimony by Mark Zuckerberg, the USA may want to follow the lead of the EU...
The noted football lover, Karl Lagerfeld, once said, "Clear thinking at the wrong moment can stifle creativity." (This coming from a man who has...
We're starting off the year packing heat. On New Year's Day, the Jeopardy judges exercised their discretion to bump off a contestant who thought he...
We're getting into the swing of the basketball and hockey seasons and you know what that means? (Yes, the Knicks still haven't been mathematically...
Some things you may not be able to give as prizes: - Smokes (MA, MI, VA) - Gas (NJ, VA) - Beer (many states) - Milk (restricted in a number of...
William J. Shakespeare recognized over more than 400 years ago in As You Like It that, "Excess may do you harm." This may still hold true today for...
We all know that promotions involving such things as dairy, gasoline, and cigarettes are illegal in some states, but if you dig a little deeper,...
It's fun to watch Joey Chestnut race to scarf down 72 hot dogs in 10 minutes on the 4th of July, isn't it? At least the thousands of fans who packed...
You may or may not have heard of some recent developments in the promotion world. If you haven't, great, let me be the first to tell you. If you...
Our teachers have told us that there's no such thing as a bad question. In that light, I've come up with 11 common (simple) questions about...
Beauty pageants have been around since the Middle Ages when during the English May Day celebrations a May Queen was crowned. But unlike our current...
What do you do when your esteemed institution of higher learning has an alma mater which, in the words of one professor, could be interpreted as...
Kayla Kraft (no known relation to the cheese people) found herself on a Natural Light coaster with a fake handlebar mustache drinking a beer under...
Fishermen(persons?) say that the strongest currents yield the biggest catch. Or at least I think they say that; I really don't fish. But there's a...
On February 9, 2017, a consent order was entered in favor of the FTC against the general manager of a company engaged to procure printing and mailing...
First, a short history lesson. The term "sweepstakes" dates back to the 15th century in reference to a common game where everyone placed a "stake"...
Sports Illustrated recently had an article listing their experts' take on why NFL TV ratings are down an overall 11% from last year. Number 7 on...
Olympic prize awards are generally taxed like other prizes. Some lawmakers have seen this practice of taxing our Olympians as a "victory tax." On...
According to Wikipedia, the term "copy-and-paste" refers to the popular, simple method of reproducing text from a source to a destination. We all do...
Imagine a football field roped off and sectioned into 500 marked squares. Imagine further a cow roaming free on this football field trying to find...
Marketing is supposed to be fun. And by golly, the folks at HBO are circling the bases by taking on sport's most esteemed franchise, the New York...