Blog Posts

        Category: Endorsement
        by Robert Laplaca on June 29, 2021

        “NIL” is short for “Name, Image, Likeness,” but for college athletes it may now mean “no income limits.” All three branches of government...

        by Robert Laplaca on November 8, 2018

        On November 2, 2018, the New York Attorney General came crashing down on a number of moving services that paid for at least 60 fake positive online...

        by Robert Laplaca on June 21, 2018

        Meet Lil' Miquela. She has 1.2 million Instagram followers: She's modeled such famous brands as Diesel, Versace, Fendi and Chanel. In March, she...

        by Robert Laplaca on May 22, 2018

        "Beer: The cause and solution to all of life's problems." Mr. Homer J. Simpson would love the recent case of a Massachusetts craft beer company...

        by Robert Laplaca on January 2, 2018

        The FTC put out its consumer protection year in review providing a comprehensive list of significant consumer protection developments in 2017. Let us...

        by Robert Laplaca on December 28, 2017

        "It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, between science and superstition,...

        by Robert Laplaca on December 20, 2017

        It's story time here at youwmightbeawinner. Young Aaron from Portland, Maine writes, "Mr. Blogger, what do you have to say about the tale of the...

        by Robert Laplaca on June 22, 2017

        You may or may not have heard of some recent developments in the promotion world. If you haven't, great, let me be the first to tell you. If you...

        by Robert Laplaca on June 7, 2017

        Our teachers have told us that there's no such thing as a bad question. In that light, I've come up with 11 common (simple) questions about...

        by Robert Laplaca on March 17, 2017

        Kayla Kraft (no known relation to the cheese people) found herself on a Natural Light coaster with a fake handlebar mustache drinking a beer under...

        by Robert Laplaca on January 24, 2017

        To use or not to use a popular marketing tool? That is the question. Shakespeare, himself, opted for a popular marketing tool when he cast the famous...

        by Robert Laplaca on January 9, 2017

        On December 14, 2016, the Consumer Review Fairness Act of 2016 was passed to try to put an end to companies taking down nasty reviews about their...

        by Robert Laplaca on October 6, 2016

        When shopping online, we all want to know what lawnmower/backscratcher/egg timer is the best. Once we've found an array of options, many of us go...

        by Robert Laplaca on September 23, 2016

        On Tuesday (September 20, 2016), the FTC and Nutraclick entered into a consent order concerning Nutraclick's online offer for "free" samples of...

        by Robert Laplaca on September 13, 2016

        Yesterday, the Ninth Circuit Court of Appeal dismissed a lawsuit against Yelp! by a disgruntled business that received a one-star rating from a...

        by Robert Laplaca on August 23, 2016

        Unless you've Rip Van Winkled for the past month, lost your television/iPhone/iPad, or simply given up on international competitive athletics to...

        by Robert Laplaca on August 19, 2016

        Recently and without fanfare, Pinterest revised its Promotion Guidelines in a few significant ways. The old Guidelines said you cannot "run a...

        by Robert Laplaca on March 16, 2016

        This week the FTC settled charges against Lord & Taylor from alleged deceptive native advertising during its March 2015 Design Lab social media...

        by Robert Laplaca on February 10, 2016

        We all know Peyton Manning – he's a professional pitcher: for Papa Johns, DirecTV, Buick, and Gatorade, among others. He's also a professional...

        by Robert Laplaca on January 6, 2016

        Yesterday, the FTC settled a deceptive advertising lawsuit against the creators and marketers of the Lumosity "brain training" program. For those of...

        by Robert Laplaca on March 2, 2015

        1. Practically every type of promotional activity is regulated in some way: Sweepstakes and contests User generated content on websites...

        Firm Highlights

        Alerts and Newsletters

        Can AI Pass the Doctor Test? FDA Considers Physician-Inspired Evaluation of GenAI Devices and Other Regulatory Measures

        AI is entering healthcare with indomitable will. It promises to increase efficiency, reduce administrative burden (which healthcare providers so...
        Press Releases

        Verrill Attorney Annabel Rodriguez Named Top Women of Law by Massachusetts Lawyers Weekly

        BOSTON, Massachusetts – Verrill attorney Annabel Rodriguez has been recognized as a Top Women of Law by Massachusetts Lawyers Weekly, and will be...
        Blog

        What Employee Benefits Lawyers Do (and How to Make the Best Use of Us)

        What do employee benefits lawyers do all day and how can clients make the best use of them? This post offers an overview of the kinds of things...
        Media Mentions

        Bloomberg Law Quotes Robert Keach on Expanded Access to Small Business Reorganization

        Verrill attorney Bob Keach was recently featured in Bloomberg Law, discussing legislation that would raise debt limits for bankruptcy relief and...
        Blog

        Phil Bartlett to Step Down as Chair of the Maine Public Utilities Commission

        On September 15, 2026, Governor Janet Mills announced that Phil Bartlett will step down as Chair of the Maine Public Utilities Commission (PUC)...
        Published Works

        Jay McCormack and Michael Fee Co-Author AHLA Article on Skin Substitute Enforcement Trends

        Verrill Partners Jay McCormack and Michael Fee co-authored an article for the American Health Law Association's Fraud and Abuse Practice Group...
        Press Releases

        Verrill Welcomes Health Care & Life Sciences Attorney Elpida Velmahos

        BOSTON, Massachusetts – Verrill is pleased to announce that Elpida Velmahos has joined the firm’s Health Care & Life Sciences Group as an...
        Press Releases

        Verrill Welcomes Litigation & Trial Attorney Emma Pooler

        PORTLAND, Maine – Verrill is pleased to announce that Emma Pooler has joined the firm’s Litigation & Trial Group as an Associate, resident in...
        Published Works

        Four Verrill Attorneys Co-Author Massachusetts Trends and Developments Chapter for Chambers and Partners Child Relocation 2026 Guide

        Verrill attorneys Mary H. Schmidt, Rachel A. Deering, Hannah R. Zukoff, and Mariah G. Tappan co-authored the “Trends and Developments” chapter...
        Blog

        A New Protected Class in Maine: Holders of Final Protection Orders

        In the lead-up to Domestic Violence Awareness Month in October, employers may be taking a closer look at how their policies and practices respond to...
        Alerts and Newsletters

        Verrill Secures SJC Victory for Boston Legacy FC in White Stadium Litigation

        Verrill has secured a significant appellate victory for Boston Legacy FC in the litigation challenging the redevelopment of White Stadium in...
        Blog

        Hurry Up and Wait

        This is the third in a series of Verrill blog posts on Maine’s packaging extended producer responsibility (“EPR”) law[1]. In July we reported...