You Might Be a Winner
A blog from the attorneys of Verrill
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Over the years there have been a number of promotions that just exploded beyond a brand's expectations. In 2009, Oprah decided to treat the whole...
Meet Lil' Miquela. She has 1.2 million Instagram followers: She's modeled such famous brands as Diesel, Versace, Fendi and Chanel. In March, she...
Online videos are powerful marketing tools. We've all been there when you watch one video on your phone and suddenly realize you've wasted hours...
Bobblehead: "A figurine with a disproportionately large head mounted on a spring so that it bobs up and down, often made as a caricature of a famous...
Commercial Co-Ventures and Sweepstakes Promotions Remember that song in the '90s from the C+C Music Factory called "Things That Make You Go...
"Beer: The cause and solution to all of life's problems." Mr. Homer J. Simpson would love the recent case of a Massachusetts craft beer company...
As the esteemed Secretary of Defense under two presidents has said: Reports that say something hasn't happened are always interesting to me,...
On May 14, 2018, the U.S. Supreme Court declared that the Professional and Amateur Sports Protection Act (PASPA) was unconstitutional – meaning...
On April 23, 2018, 13 disgruntled senior citizens, led by a retired and disabled veteran who for seven years purchased hundreds of items from...
Advertising lawyers when giving advice to clients on promotional programs and advertising disclosures are always asked by their clients, why must we...
On April 20, 2018, Judge John A. Woodcock, Jr. of the US District Court of Maine issued a well-reasoned 39 page decision granting an injunction...
As was made pretty clear last week from the 1,400 hours of Congressional testimony by Mark Zuckerberg, the USA may want to follow the lead of the EU...
Today (March 29th) is baseball's opening day – the earliest opening day in history. If you're going to the Yankees' opener in Toronto, wear your...
Today (March 29) is baseball's opening day and beer and baseball are in the news. The New York Yankees appear to be in trouble for their new...
The #MeToo movement has produced constant headlines and has helped positively change corporate culture. Is it possible for its breadth to include...
Join me this Friday, February 16, from 1:00 to 2:30pm to learn the specific legal issues that are arising within commercial co-venture campaigns....
----------------------------------------------------------------- In re the Application of ROB LAPLACA, d/b/a...
The noted football lover, Karl Lagerfeld, once said, "Clear thinking at the wrong moment can stifle creativity." (This coming from a man who has...
Ever hear of the "Trial Mark"? In 1869, for his home brewed medicinal products J.R. Watkins created bottles that included an embossed "Trial...
We're starting off the year packing heat. On New Year's Day, the Jeopardy judges exercised their discretion to bump off a contestant who thought he...
The FTC put out its consumer protection year in review providing a comprehensive list of significant consumer protection developments in 2017. Let us...
In case you missed it, labor and employment attorneys Benjamin Ford and Tawny Alvarez were live on air in the Newsradio WGAN studio on the morning of...
"It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, between science and superstition,...
It's story time here at youwmightbeawinner. Young Aaron from Portland, Maine writes, "Mr. Blogger, what do you have to say about the tale of the...
In some ways enacting laws is like a contest – a game of skill between qualified legislators – or maybe it's really more like a game of chance...
Sports have given us the Icky Shuffle, the Mark Gastineau sack dance and George "Twinkle Toes" Selkirk. Perhaps the greatest dance of all has been...
Today (Monday December 4, 2017), the U.S. Supreme Court will hear oral argument in the case Christie v. National Collegiate Athletic Association...
"Plus ça change, plus c'est la même chose." From the French for (roughly): there's a form for that. Answer these 17 simple questions to create...
We're getting into the swing of the basketball and hockey seasons and you know what that means? (Yes, the Knicks still haven't been mathematically...
Client: Do we need Official Rules for our sweepstakes? Attorney: Yes. Client: But we're only running a one-day sweepstakes giving away a...
About the Blog
Promotion and sweepstakes laws vary widely across the fifty states and under federal regulations, creating complex challenges for today’s innovative marketers. This blog explores the latest updates and trends in promotion and marketing law, offering practical insights to help brands stay compliant while pushing creative boundaries. We’ll also discuss noteworthy, questionable, and groundbreaking promotional campaigns to encourage thoughtful discussion among marketing and legal professionals.
Blog's Editor
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About
“You Might Be A Winner”—everyone knows this phrase. It is a tried-and-true marketing device that calls people to action to purchase a product, visit a website, or share an idea in return for the opportunity to win a prize. Through this blog, our goal is to make you a winner by providing useful information in the promotion marketing world.
Promotional marketing law covers many topics, including sweepstakes, contests, games, giveaways, and coupons. It also includes cause marketing, an area that has proliferated in recent years, which includes commercial co-ventures, flat donations, and sponsorships designed to raise money for charities. Laws often differ among the fifty states (and the federal government) and often can’t keep up with the ever-changing landscape created by innovative marketers. We will try to keep you abreast of promotion marketing law developments and elicit discussion over questionable, interesting, or innovative promotions.
The blog’s editor, Rob Laplaca, has more than thirty years of experience counseling major brands and marketing agencies as they develop fun and legally sound promotions. He is a frequent speaker at national conferences on promotion law topics and “that guy” who can be seen trying to read the fine print on ads and TV commercials.