Advertising, Promotions, and Marketing Law

Rob represents promotional marketing agencies and major brands, including food and beverage, retail, entertainment, personal care, and professional and consumer products in a variety of nationwide marketing activities from traditional promotions and offers to social media, in-app and other online programs.

Rob also has unique experience representing companies engaged in cause-related marketing, including commercial co-ventures, on which he counsels clients from concept through implementation of programs in this highly-regulated area. For numerous household name brands he provides program concept counseling, contract drafting and review, advertising review and state registration. Some of his representative campaigns in this niche area include:

  • Starbucks Born This Way promotion
  • Disney Nature films: Born in China, Monkey Kingdom and Chimpanzee
  • Corona's Hoops for Hope
  • Huggies No Baby UnHugged

Generally, Rob's counsel in this area of law includes:

  • Advising from concept development through implementation in promotional activities like sweepstakes, contests, instant win games, mobile marketing, business-to-business, direct mail, sponsorships, user-generated content, endorsements, premiums, coupons, rebates and loyalty programs
  • Reviewing marketing programs for compliance with federal and state laws and industry best practices, including gambling and lottery laws, FTC guidelines, COPPA, CAN-SPAM, TCPA, CARU, MMA, and unfair trade practices and consumer protection statutes
  • Drafting agency contracts, publicity agreements, licensing agreements, validation documents, privacy policies, terms of use and other matters affecting intellectual property, marketing and promotions

Rob maintains an interesting and informative blog, You Might Be a Winner, covering newsworthy topics in advertising, promotions and marketing.

Firm Highlights


A Big Merci Beaucoup to Les Habitants

Oh, Canada, you give us ice hockey, maple syrup, Tom Hortons, and one stubborn province that had a noted aversion to “publicity contests.” But no more. Quebec has amended its laws concerning mandatory registration...


Sweepstakes for Charity: Try Your Luck at Avoiding Regulators


Nine Verrill Attorneys Named Top Lawyers in Fairfield County

(April 8, 2021) – Verrill is pleased to announce nine of the firm’s attorneys in its Westport, Connecticut office were ranked as Top Lawyers in Fairfield County by Moffly Media, the publishers of popular...


9:00PM “Curfew” Announced for Some Maine Businesses During Thanksgiving Week


Cashing in on Vaccinations: How Can They Do That?


Scoring A Touchdown With NIL Rights

“NIL” is short for “Name, Image, Likeness,” but for college athletes it may now mean “no income limits.” All three branches of government have essentially agreed that a college athlete could be paid for...


Cameo and Commercial Co-Ventures

Everyone not under a rock recently learned that you can soon purchase – for a mere $375 – a personalized video greeting from America’s former mayor turned outcast Rudy Giuliani (perhaps even with copious...


Animal Killing Contests: Is That Legal?


Ad Says: “Terms and Conditions” Apply, Second Circuit Says: No They Don't


The Raffle: A Calvin to the Sweepstakes Hobbes

Every six-year-old boy, at some time in his short life, comes up with the idea of running a raffle as an ingenious way of earning some easy money. It is then left to his...

Contact Verrill at (855) 307 0700