Robert Laplaca

        Partner

        Rob has a diverse practice that focuses on two distinct primary areas—commercial litigation and promotion law. Rob’s skill sets in these disparate areas enable him to provide a holistic approach to meeting each client’s needs: his litigation clients benefit from the practical, real-world advice common in advertising law, while his promotion clients benefit from an outlook that tries to avoid litigation.

        From the companies he represents in contractual, employment, real estate, shareholder, and business disputes to the major national brands that look to him for his in-depth understanding and knowledge in promotions, cause-related marketing, and commercial co-ventures, all praise Rob for his outgoing personality and his pragmatic advice. His clients know they can depend on him to accomplish whatever needs to be done in a timely manner.

        Advertising, Promotions, & Marketing Law

        Rob represents promotional marketing agencies and major brands, including food and beverage, retail, entertainment, personal care, and professional and consumer products in a variety of nationwide marketing activities from traditional promotions and offers to social media, in-app and other online programs.

        Rob also has unique experience representing companies engaged in cause-related marketing, including commercial co-ventures, on which he counsels clients from concept through implementation of programs in this highly-regulated area. For numerous household name brands he provides program concept counseling, contract drafting and review, advertising review and state registration.

        Commercial Litigation

        For more than 25 years in state and federal courts nationwide, Rob has litigated cases before juries in a wide range of commercial actions including contracts, employment issues, intellectual property, commercial lending, and other corporate disputes. He has also arbitrated claims in Connecticut and New York, and before the International Chamber of Commerce.

        Rob represents litigation clients in a wide range of industries, including aircraft, paper, food, energy, entertainment, construction, fashion, real estate, and investment funds. A sampling of results in some of his recent cases includes:

        • Multimillion-dollar arbitration award for a foreign representative against a commercial cargo aircraft company doing business abroad
        • Summary judgment for a member of a Cayman Islands investment fund for wrongful termination of the manager
        • Favorable jury verdicts for:
          • The lessee of two 747 aircrafts in a federal breach of lease trial
          • A regional heating oil company against a former salesperson for breach of a non-solicitation agreement
          • A multimillion-dollar investment trust against its manager for mismanagement
        • Injunctive relief:
          • on behalf of a South Dakota producer of prime beef against a distributor for wrongful termination of an exclusive distributorship agreement
          • where a company that had purchased a multimillion-dollar business brought an action against the seller for breach of a non-compete agreement
          • for a short-term commercial lender concerning a portfolio of secured properties
        • Successful defense of a claim of trademark infringement against a Florida water purification company
        • Enforcing the IP rights of a well-known bicycle manufacturer and the IP rights of a designer of high-end handbags
        • Multiple actions on commercial paper and to foreclose commercial property in New York and Connecticut
        • Satisfactory settlements in:
          • a suit by a national paper distributor against a customer for non-payment
          • a breach-of-employment-agreement case on behalf of a former president of a Broadway sound company against her former employer
          • a patent infringement case on behalf of a national pool products manufacturer against a competitor

        Services/Industries

        Education

        • Brooklyn Law School  (J.D.)
        • Columbia College  (B.A.)

        Public Service

        • State-Certified Firefighter for the Weston, Connecticut, Volunteer Fire Department (2005-present)

        Bar Admissions

        • Connecticut
        • New York

        Court and Other Admissions

        • U.S. District Court for the District of Connecticut
        • U.S. District Court for the Southern District of New York
        • U.S. District Court for the Eastern District of New York
        • U.S. Court of Appeals for the Second Circuit

        Memberships

        • American Bar Association
        • Connecticut Bar Association

        Honors

        • Recognized in the Legal 500 US City Elite Rankings – Commercial Disputes (Connecticut)
        • Selected by peers for inclusion in New England Super Lawyers under Business Litigation (2013-2016)
        • Top Lawyer in Fairfield County in Civil Law Litigation by Moffly Media

        Learn more about the third-party ratings, rankings, and selection processes used for inclusion.

        megaphone stock photo

        Rob represents promotional marketing agencies and major brands, including food and beverage, retail, entertainment, personal care, and professional and consumer products in a variety of nationwide marketing activities from traditional promotions and offers to social media, in-app and other online programs, as well as cause-related marketing.

        Advertising, Promotions, and Marketing Law

        Rob represents promotional marketing agencies and major brands, including food and beverage, retail, entertainment, personal care, and professional and consumer products in a variety of nationwide marketing activities from traditional promotions and offers to social media, in-app and other online programs.

        Rob also has unique experience representing companies engaged in cause-related marketing, including commercial co-ventures, on which he counsels clients from concept through implementation of programs in this highly-regulated area. For numerous household name brands he provides program concept counseling, contract drafting and review, advertising review and state registration. Some of his representative campaigns in this niche area include:

        • Starbucks Born This Way promotion
        • Disney Nature films: Born in China, Monkey Kingdom and Chimpanzee
        • Corona’s Hoops for Hope
        • Huggies No Baby UnHugged

        Generally, Rob’s counsel in this area of law includes:

        • Advising from concept development through implementation in promotional activities like sweepstakes, contests, instant win games, mobile marketing, business-to-business, direct mail, sponsorships, user-generated content, endorsements, premiums, coupons, rebates and loyalty programs
        • Reviewing marketing programs for compliance with federal and state laws and industry best practices, including gambling and lottery laws, FTC guidelines, COPPA, CAN-SPAM, TCPA, CARU, MMA, and unfair trade practices and consumer protection statutes
        • Drafting agency contracts, publicity agreements, licensing agreements, validation documents, privacy policies, terms of use and other matters affecting intellectual property, marketing and promotions

        Rob maintains an interesting and informative blog, You Might Be a Winner, covering newsworthy topics in advertising, promotions and marketing.

        Events
        When: November 21, 2024 at 10:00 am
        Location: Webinar
        When: August 15, 2024 at 1:00pm – 2:05pm (EDT)
        Location: Webinar
        When: July 14, 2023 at 12:50pm – 2:20pm
        Location: Zoom

        Firm Highlights

        Blog

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        Alerts and Newsletters

        DOJ Announces Faster Review and Enhanced Enforcement for Benefits-Fraud FCA Matters

        On May 27, 2026, the U.S. Department of Justice (DOJ) Civil Division issued a new memorandum, “Accelerating Review and Enhancing Enforcement in...
        Alerts and Newsletters

        DOJ Announces Minnesota Health Care Fraud Takedown; Signals Intensified Medicaid Enforcement Nationwide

        On May 21, the Department of Justice (“DOJ”) announced a first-of-its kind Minnesota Health Care Fraud Takedown charging 15 defendants, including...
        Media Mentions

        Lauren Galvin Quoted in Massachusetts Lawyers Weekly on Arbitration and Anti-SLAPP Protections

        Verrill Partner Lauren Galvin was recently featured in a Massachusetts Lawyers Weekly article highlighting a notable Superior Court decision...
        Blog

        Section 530A Accounts: What Employers Should Consider Before Offering Contributions to “Trump” Accounts

        Section 530A accounts, commonly referred to as Trump accounts, have attracted attention since the enactment of the One Big Beautiful Bill Act in...
        Blog

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        Pharmacy Benefit Manager (“PBM”) arrangements have long relied on rebates with limited transparency into true drug costs. Recent regulatory and...
        Blog

        DOL’s Proposed Regulation on Selecting Alternative Investments: Broad Implications for 401(k) and 403(b) Plan Fiduciaries

        On March 30, 2026, the Department of Labor issued a proposed regulation purporting to implement an executive order to expand access to “alternative...
        Press Releases

        Verrill Welcomes Private Clients & Fiduciary Services Attorney Gracie Castle

        BOSTON, Massachusetts – Verrill is pleased to welcome Gracie Castle to the firm’s Private Clients & Fiduciary Services Group as an Associate,...
        Published Works

        Francesco De Vito Authors Article in the Journal of the American College of Mortgage Attorneys

        Verrill Partner Frank De Vito authored an article featured in the Spring 2026 issue of The Abstract, the journal of the American College of Mortgage...
        Alerts and Newsletters

        Recent FinCEN Advisory Highlights Rising Health Care Fraud Risk for Financial Institutions

        As the federal government intensifies its “whole of government” approach to combat fraud, waste, and abuse, particularly in Federal Health Care...
        Press Releases

        Two Verrill Attorneys Featured in the 2026 Lawdragon 500 Leading Global Bankruptcy & Restructuring Lawyers List

        PORTLAND, Maine – Verrill attorneys Roger A. Clement, Jr. and Robert J. Keach have been featured in the 2026 Lawdragon 500 Leading Global...
        Published Works

        Verrill Attorney Mark Googins Co-Authors Maine Commercial Lending Handbook

        Verrill attorney Mark Googins has co-authored the Maine Commercial Lending Handbook (Second Edition), published March 2026.  A trusted, practical...