Robert Laplaca
Partner
Rob has a diverse practice that focuses on two distinct primary areas—commercial litigation and promotion law. Rob’s skill sets in these disparate areas enable him to provide a holistic approach to meeting each client’s needs: his litigation clients benefit from the practical, real-world advice common in advertising law, while his promotion clients benefit from an outlook that tries to avoid litigation.
From the companies he represents in contractual, employment, real estate, shareholder, and business disputes to the major national brands that look to him for his in-depth understanding and knowledge in promotions, cause-related marketing, and commercial co-ventures, all praise Rob for his outgoing personality and his pragmatic advice. His clients know they can depend on him to accomplish whatever needs to be done in a timely manner.
Advertising, Promotions, & Marketing Law
Rob represents promotional marketing agencies and major brands, including food and beverage, retail, entertainment, personal care, and professional and consumer products in a variety of nationwide marketing activities from traditional promotions and offers to social media, in-app and other online programs.
Rob also has unique experience representing companies engaged in cause-related marketing, including commercial co-ventures, on which he counsels clients from concept through implementation of programs in this highly-regulated area. For numerous household name brands he provides program concept counseling, contract drafting and review, advertising review and state registration.
Commercial Litigation
For more than 25 years in state and federal courts nationwide, Rob has litigated cases before juries in a wide range of commercial actions including contracts, employment issues, intellectual property, commercial lending, and other corporate disputes. He has also arbitrated claims in Connecticut and New York, and before the International Chamber of Commerce.
Rob represents litigation clients in a wide range of industries, including aircraft, paper, food, energy, entertainment, construction, fashion, real estate, and investment funds. A sampling of results in some of his recent cases includes:
Learn more about the third-party ratings, rankings, and selection processes used for inclusion.

Rob represents promotional marketing agencies and major brands, including food and beverage, retail, entertainment, personal care, and professional and consumer products in a variety of nationwide marketing activities from traditional promotions and offers to social media, in-app and other online programs, as well as cause-related marketing.
Rob represents promotional marketing agencies and major brands, including food and beverage, retail, entertainment, personal care, and professional and consumer products in a variety of nationwide marketing activities from traditional promotions and offers to social media, in-app and other online programs.
Rob also has unique experience representing companies engaged in cause-related marketing, including commercial co-ventures, on which he counsels clients from concept through implementation of programs in this highly-regulated area. For numerous household name brands he provides program concept counseling, contract drafting and review, advertising review and state registration. Some of his representative campaigns in this niche area include:
Generally, Rob’s counsel in this area of law includes:
Rob maintains an interesting and informative blog, You Might Be a Winner, covering newsworthy topics in advertising, promotions and marketing.
Will the Knicks Beat the Spurs? (Are Prediction Market Event Contracts Gambling?)
For those of you who like to keep score, currently 18 states are engaged in litigation over prediction markets, such as Kalshi and Polymarket,...DOJ Announces Faster Review and Enhanced Enforcement for Benefits-Fraud FCA Matters
On May 27, 2026, the U.S. Department of Justice (DOJ) Civil Division issued a new memorandum, “Accelerating Review and Enhancing Enforcement in...Lauren Galvin Quoted in Massachusetts Lawyers Weekly on Arbitration and Anti-SLAPP Protections
Verrill Partner Lauren Galvin was recently featured in a Massachusetts Lawyers Weekly article highlighting a notable Superior Court decision...Verrill Welcomes Private Clients & Fiduciary Services Attorney Gracie Castle
BOSTON, Massachusetts – Verrill is pleased to welcome Gracie Castle to the firm’s Private Clients & Fiduciary Services Group as an Associate,...Francesco De Vito Authors Article in the Journal of the American College of Mortgage Attorneys
Verrill Partner Frank De Vito authored an article featured in the Spring 2026 issue of The Abstract, the journal of the American College of Mortgage...Recent FinCEN Advisory Highlights Rising Health Care Fraud Risk for Financial Institutions
As the federal government intensifies its “whole of government” approach to combat fraud, waste, and abuse, particularly in Federal Health Care...Verrill Attorney Mark Googins Co-Authors Maine Commercial Lending Handbook
Verrill attorney Mark Googins has co-authored the Maine Commercial Lending Handbook (Second Edition), published March 2026. A trusted, practical...