"You Might Be A Winner" - everyone knows this phrase. It is a tried and true marketing device to call people to action to purchase a product, visit a website or share an idea in return for the opportunity to win a prize. Through this blog our goal is to make you a winner by providing useful information in the promotion marketing world.
Promotion marketing law covers many different topics, such as sweepstakes, contests, games, giveaways and coupons. It also includes cause marketing, an area that has proliferated in recent years, which includes commercial co-ventures, flat donations and sponsorships designed to raise money for charities. Laws often differ among the fifty states (and the federal government) and often can't keep up with the ever-changing landscape created by innovative marketers. We will try to keep you abreast of developments in promotion marketing law and to elicit discussion over questionable, interesting or innovative promotions.
The blog's editor, Rob Laplaca has more than thirty years' experience counseling major brands and marketing agencies as they develop fun and legally-sound promotions. He is a frequent speaker at national conferences on promotion law topics and "that guy" who can be seen trying to read the fine print on ads and TV commercials.