You Might Be a Winner

A blog from the attorneys of Verrill

Search Blog

Category: Giveaway

The Year in Lawsuits

2018 brought us the type of lawsuits you would expect in the world of sweepstakes, contests and giveaways.  From “The Annoyance Lawyer” to Bobbleheads to “You’re Probably Never Going to Be A Winner.”  The most depressing thing is the lawsuits themselves, often filled with either corrupt sponsors or litigious...
Go

Dilly! Dilly! Is Giving Away Free Beer so Silly?

Every beer drinking football fan in Cleveland knows by now that there will be magic beer fridges stationed throughout Cleveland that will miraculously open to produce  bottles of free Bud Light  if the football gods see fit to allow the Browns to win a football game this year. At...
Go

Pandamonium Over a Promotion: What to do When Your Promotion is Too Popular

Over the years there have been a number of promotions that just exploded beyond a brand’s expectations.  In 2009, Oprah decided to treat the whole Internet to two pieces of KFC’s new Kentucky Grilled Chicken by promoting a coupon redeemable at participating restaurants.  Lines snaked out the doors and...
Go

Don't Tax My Bobblehead! Sales Tax on Promotional Items

Bobblehead: “A figurine with a disproportionately large head mounted on a spring so that it bobs up and down, often made as a caricature of a famous person.” Giveaway: “A thing that is given free, especially for promotional purposes.” Sales tax: “The portion of the purchase price typically forgotten...
Go

A Post Guaranteed to Give a Lesson on Money Back Guarantees (or Your Money Back)

Ever hear of the “Trial Mark”?  In 1869, for his home brewed medicinal products J.R. Watkins created bottles that included an embossed “Trial Mark.” Mr. Watkins sold his products door-to-door and offered the first Money Back Guarantee to consumers, provided their use of the product did not extend beyond...
Go

10 Things You May Not Have Known About Promotion Marketing

Practically every type of promotional activity is regulated in some way: Sweepstakes and contests User generated content on websites and social media; Coupons, gift cards and money-back guarantees; Charitable solicitations; Celebrity endorsements or other testimonials; Marketing to children; and Even trying to give something away for “free” 2. You...
Go