When you need a trusted legal partner to navigate the dynamic, culturally driven retail food and beverage industry, Verrill is there for you. We understand and can guide you through the unique and complex regulations facing these businesses throughout the Northeast.

We help business owners in the food and beverage industry navigate legal risks and protect their brand and company throughout the business lifecycle. Our team provides tools to foster growth and success in a challenging industry with thin profit margins. Whether you own a local bar, restaurant, food truck, or food and beverage retail establishment, we offer various services to support your business needs.

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Entity Formation

Choosing the right entity for your business can be challenging. Each option has its own complexities. From corporate culture to personal liability issues to tax consequences and more, the choice of entity matters from the start. Seeking legal counsel can help you make an informed decision that aligns with your business goals. Our corporate team can assist you with the formation process and provide tools for maintaining good organizational records.


Trademarks, including company names, logos, and taglines, help distinguish your brand and products. Early investment in your brand saves money in the long run and prevents confusion in the marketplace. Protecting your trademark at the outset is crucial, as the cost of changing your name or litigating infringement suits later on is much higher. Our skilled IP team can help you with the necessary considerations and protections.

Financing and Fundraising

Raising capital for your business is vital. With the right approach and strategy, you can secure the funding you need and take your business to the next level. Our team can guide you in making the right decision for your organization.

Real Estate Considerations

Choosing the perfect location is pivotal for achieving success. While leasing space in an existing building is one option, it's also essential to consider purchasing. Whether you're interested in leasing or buying, our Real Estate Practice Group is here to guide you through the process. Before finalizing any agreement, it's highly advisable to seek legal counsel. Our team of attorneys can make sure that your lease or purchase agreement aligns with your current and future business needs.

Moreover, there may be opportunities for building, remodeling, or reconfiguring beyond just securing the space. This is where our experienced construction law team can help. They can provide invaluable assistance in reviewing and negotiating contracts for construction projects.

Engaging with Employees

Hiring and employment are two crucial aspects of running a business. However, navigating through the process can be challenging and time-consuming. Understanding company culture is essential to minimize risk and maintain a healthy work environment. State and federal regulations can intersect with company culture, making relationship management difficult. Our team has decades of experience working with food and beverage retail companies and can provide guidance that considers the company's culture.

Safety Practices to Avoid/Reduce Workplace Injuries

To avoid workplace injuries, incorporate safety training during onboarding, reward safe behaviors, and regularly reinforce safety requirements. Train employees to clean up spills, avoid hazards, and move safely. Cultivate a culture of safety to save on insurance premiums and avoid fines. Our team of attorneys is skilled in OSHA and workers' compensation issues.


Verrill's sales promotion law practice offers legal services for various sales promotions, including sweepstakes, contests, commercial co-ventures, and charitable sales promotions. Our experienced team has assisted marketing agencies and consumer brands for over 30 years, providing practical solutions while complying with regulations.

International Opportunities

Ensure your business plan is strategically aligned for international expansion, anticipating the potential surge in orders from global customers. While your primary focus may be domestic sales, it's prudent to consider international markets proactively. It's not uncommon for businesses to unexpectedly attract orders from foreign countries as their products gain online visibility. By addressing pertinent questions about international expansion early on, you can preemptively mitigate challenges and streamline the process for future success.

Mergers, Acquisitions, and Divestments

Verrill's mergers and acquisitions team takes a practical approach to each transaction. They have worked on various sophisticated food and beverage-based deals. Our attorneys have extensive experience in various commercial sectors. With our years of experience and competitive rates, we can assemble a team to handle deals efficiently, staying on time and within budget.