Category: Sweepstakes
In Honor of the Olympics We Give You the International Sweepstakes Edition
In a twist that would make Alanis Morrisette sing, "Isn't It Ironic", last week the New York Times reported that a survivor of an Emirates airline crash landing in Dubai learned days later that he had won $1,000,000 in the Dubai Duty Free Millennium Millionaire Sweepstakes. http://nyti.ms/2bhMxkK For this...
Why is That in the Official Rules? What to Know When You Copy and Paste
According to Wikipedia, the term "copy-and-paste" refers to the popular, simple method of reproducing text from a source to a destination. We all do it. You may even do it to draft your Official Rules for a sweepstakes or contest. No need to re-create the wheel, right? But, to...
Enter to Win a Scholarship: Paying for College Through Games of Chance
For many young adults, college classes will be starting soon. For many anxious parents, college costs will be accumulating soon. Thank goodness you can try to bankroll tuition by entering the many available sweepstakes awarding "scholarship" money. For a student, college scholarship sweepstakes offer a simple alternative to actually...
You Might Not Be a Winner
I came across an article in the Dallas Morning News the other day titled " Campus carry group may offer 'cash prizes' to UT students who call out anti-gun professors. " Whoa! The regional director of the group Students for Concealed Carry is quoted as saying "One of the...
Having Fun with the Yankees (Or at Their Expense): Opening Day Edition
Marketing is supposed to be fun. And by golly, the folks at HBO are circling the bases by taking on sport's most esteemed franchise, the New York Yankees. I'm talking about Comedian John Oliver's "I Have Never Sat In A Premium Location" contest. If you haven't heard about it...
Sweepers - Trying to Clean Up with Sweepstakes Prizes
By rough estimate there are over 20,000 people out there who devote their livelihood to extreme "sweepstaking." These dedicated denizens of the promotion world scour the Internet and newsletters in search of fame and fortune. They go by monikers such as "Mr. Sweepy" and "Grand Master Sweeper." Statistics show...
Do I Need the Horse's Permission to Take its Picture for a Contest?
The Guardian reported on February 2 that the owner of a horse who was in a winning contestant's selfie claims that she should share in the contest prize because the winner did not get her permission to take her horse's picture. Unknown if the horse gave permission, I can't...
I Said Your Product was Great, Now Gimme a Prize: The FTC Enforces Its Endorsement Guidelines
Yesterday, the FTC settled a deceptive advertising lawsuit against the creators and marketers of the Lumosity "brain training" program . For those of you not smart enough to know, the "brain training" program claimed to not only boost your performance at work or school, but also slow down those...
Show Me the Money - When Taxes Can Turn Your Dream Home Into a Nightmare
It's that time of year again, the 20th annual HGTV Dream Home 2016 Sweepstakes began December 29th. As the sponsor of this promotion has recognized, winning a mansion could put you in the dog house when you are socked with a hefty tax bill. I've written about this issue...
The Super (oops) “Big Game” Sweepstakes Are Starting – Watch What You Say
"Game Time Gold", "Ultimate Football Experience", The "Big Game" Sweepstakes, the "Special Teams" Sweepstakes, and the "Big Game Giveaway" are just a few of the sweepstakes offered this football season to win a trip to Super Bowl 50, as well as the latest installment of the exercise in &ndash...
You Are a Winner - Sweepstakes Scams Are Still Popular
Recently, an affluent and intelligent businessman received a letter on Publishers Clearinghouse letterhead complete with the PCH logo and signed by its CFO informing him – by name – that he was selected as the second place winner in the 100 Million Dollars Super Cash Giveaway Promotion sponsored by...
Cause Marketing Can be a Force for Change
Today (Dec. 18) is the official release date for the long-awaited next installment in the Star Wars saga – The Force Awakens. Disney and the Star Wars group have already been been engaged in an over one-year long cause marketing campaign that has been out of this world. For...
10 Things You May Not Have Known About Promotion Marketing
Practically every type of promotional activity is regulated in some way: Sweepstakes and contests User generated content on websites and social media; Coupons, gift cards and money-back guarantees; Charitable solicitations; Celebrity endorsements or other testimonials; Marketing to children; and Even trying to give something away for "free" 2. You...
What You Need to Know About Sweepstakes and Contests
Sweepstakes A sweepstakes is a chance promotion where the winners are selected randomly, such as random drawings, giveaways, and instant win games. There must be no purchase necessary to enter a sweepstakes. Entries with a purchase are permitted, but there must also be a free alternative method of entry...
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